Shopper Activation Manager

Your Responsibilities:
GSK is a science-led global healthcare company that researches and develops a broad range of innovative medicines and brands. Our products are used by millions of people around the world, helping them to do more, feel better and live longer. For our activities we are looking for candidates for the position:
Shopper Category Manager CZ/SK
Key Responsibilities:
• Lead Category Management process and projects to grow both the OHC products and categories sales
• Transform central brand strategies into annual activation plans for Czech and Slovak markets, respecting their specifics and business environment including brand channel customer specifics
• Create and recommend shelf schematics for new and existing retail outlets and key retail channels
• Set merchandising guidelines and train field force to implement GSK merchandising strategy on shelf
• Continuous research of shopper behavior, challenging current shopper profiles and segmentation when required, identifying new trends in competitive set
• Leverage existing shopper data to shape and influence shopper plans, identifying product range and brand engagement opportunities when appropriate. Prepare ad hoc analysis based on facts and data about the market brand trends
• Develop price and promotional strategy in line with the target consumer demographic, category opportunities and business profit targets. Identify and scope pricing & promotional scenarios in line with customers' strategies and internal corridor rates requirements
• Identify new opportunities to engage the shopper across relevant touch points, pioneering best in class activations using a "Test and Learn" approach when appropriate
• Execute excellent shopper activation at the point of purchase
• Support launches with best-in-class in store activation activities to help deliver sales and marketing objectives
• Evaluate shopper activities and provide recommendations for future plans and improvements
• Manage promotional shopper marketing budget with ROI focus
• Monthly salary - 1 800 €

Why You?

Basic qualifications:
• University degree
• International FMCG / OTC company in Shopper marketing department / Category Management - min. 2 years
• CatMan software
• In store communications, trade/retail marketing experience, category management
• Excellent written and oral communication
• Strong numeracy and analytical skills, ability to identify opportunities and drawing recommendations
• Strong commercial acumen and understanding of retail landscape
• Natural presenter and able to present facts and data in simple yet persuasive manner
• Strong project management skills - self-sufficient in prioritizing, organizing workloads, planning ahead, motivating others and building relationships
• Advanced English

Preferred qualifications:
See Basic Qualifications

Why GSK?:
We offer:
• Full time contract for indefinite period
• Stable and successful a leading global pharmaceutical company
• Excellent opportunity for personal and professional development
• Notebook and cell phone (also for personal use)
• Cafeteria - can be used for sport, culture, vacation, mealtickets, financial products and other
• Sickness benefit up to 80% of salary, sick days
• Free vaccination (within company vaccines portfolio)
• Flexible working time, home-office
• 5 weeks holidays plus loyalty holidays

GlaxoSmithKline (GSK) is a world-leading pharmaceutical company with a mission to improve the quality of human life by enabling people to do more, feel better and live longer. We employ 100,000 people in over 115 countries, and our work covers three main areas: Pharmaceuticals, Vaccines and Consumer Healthcare.

Contact information:
You may apply for this position online by selecting the Apply now button.
Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Back to top