Senior Product Manager

Your Responsibilities:
Role Purpose/ 职位目标:

• As the brand champion to maximize the growth and value of assigned product(s) by directing and controlling all aspects of the marketing strategy and promotional activities.
做为所负责品牌的领导者,全面主导并控制市场策略制订和推广活动执行,以达到所负责产品价值的最大化和增长最大化;
• To act as a functional specialist on assigned marketing function and to work with the whole marketing team to maximize the growth and value of the Vx product portfolio.
成为专业化的市场人员,并和整个市场团队共同达成所有疫苗产品价值的最大化和增长最大化;

Key Accountabilities / Responsibilities主要工作职责:

• Full responsibility to achieve brand annual sales objectives;
负责达成所管辖品牌的年度销售目标;
• Independently prepare the annual brand plan in terms of better marketing / customer understanding, strategy development and promotional tactics execution;
独立准备品牌年度计划:包括深入了解目标市场和客户,制订品牌策略和实施推广活动;
• Develop and implement Cycle promotion plan to achieve annual business objectives and to track the execution effectiveness;
制订和实施每个销售季度的品牌推广计划,从而能确保年度目标的达成,并随时跟踪计划执行的有效性;
• Manage the allocated A&P budget to achieve maximum return on investment for marketing spending on responsible product(s).
管理所分配的A&P预算,以期达到对所负责产品市场投入的最大产出。
• Responsible for co-ordinating commercial and regulatory efforts of responsible product(s) including the rolling demand forecast. Act as project manager and liaison among marketing, sales, commercial, and regulatory to ensure uninterrupted supply and proper local inventory level of product(s).
负责协调和商务以及注册部的工作包括对供货情况的滚动预测。作为项目经理以及连系市场、销售、商务和注册部的纽带确保供应的顺畅以及维持合理的库存水平。
• Work with medical marketing manager to oversee the generation, distribution and promotion of medical information for responsible product(s) in support of marketing campaigns.
和医学市场部经理合作整理、传播和推广所负责产品的医学信息来支持市场活动。
• Maintain active and constant communications with GSK Biologicals Headquater in Rixensart to ensure China Vx has the most updated product information and dedicated support from the central marketing and commercial teams.
和GSK在Rixensart总部保持经常主动的联系来确保中国疫苗及时得到最新的产品信息,并且得到比利时市场部和商务部的支持。
• Build strong relationships with national and provincial KOL/KDMs. Ensure the GSK vaccine portfolio is properly recommended in the national/provincial policies.
和国家级、省级的KOL/KDM保持良好的关系。确保GSK疫苗产品在国家/省级政策中得到较好的推荐。
• Build strong relationship with the sales force and have thorough understanding of filed selling practices and market conditions. Provide market analysis and field intelligence to assist the decision making of Vx management team.
和销售团队建立密切的关系,彻底理解销售过程和市场情况。为疫苗管理层的决策提供市场分析和实战谋略。

• Provide competitive intelligence and micro-marketing guidance for the field force. Agree with sales management on each region's cycle marketing activity plans in the pre-cycle and cycle sales planning meetings.
为销售提供有竞争力的谋略和微观市场的指导。在Pre-cycle和cycled同每个大区就市场活动达成一致

• Become a specialist in the assigned marketing function and support the whole marketing team on this specific function. Ensure good team work and have a good understanding of other marketing colleagues's work.
在市场的某一个职能成为专家,并在此职能上支持整个市场团队。确保良好的团队合作并理解市场部其他同事的工作。

Why You?

Basic qualifications:
Qualifications / Requirements:
(Education / Experience / Competencies)
申请资格/ 职位要求:
(教育背景 / 工作经验 / 知识与技能)

• Bachelor's degree, Medical or Health care related education background (i.e. Public Health, Biology, Immunology, Pharmacology,etc.)
本科学历, 医学或生命科学相关教育背景(公共卫生,免疫学,生物学,药学等)。

• At least 3 years of working experience in multinational Healthcare Company, at least 1 year experience in marketing role either as APM or PM, some sales or sales management experience will be a plus;
至少在跨国健康产业公司工作过3年以上,至少1年的市场工作经验担任助理产品经理或产品经理,有一定销售代表或销售管理经验更佳。

• Above average English capability, can use English as the working language in terms of Listening and Writing, Fluent oral English will be a plus.
英语能力中等以上,能使用英语作为日常工作语言,听写顺利,口语流利更佳。

• Proficient computer skills
电脑操作熟练

Preferred qualifications:
N/A

Why GSK?:
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy. To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.

Contact information:
You may apply for this position online by selecting the Apply now button.
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