1.University degree, Medical Science, Pharmacy or related major.
2.For SPM, minimum 6 years in pharma industry and 5+ years of experience in pharma marketing
3.For PM, minimum 4 years in pharma industry and 3+ yeas in pharma marketing
4.Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.
5.Strategic thinking with good learning agility
7.Strong communication capability, competent in English speaking and business writing, proficiency in use of standard soft ware applications, especially Power Point.
8.Good at stakeholder engagement, collaborative and familiar with matrix team way of working
9.Strong team player, willing to take initiative to make a difference
10.Self-motivated, passionate and performance driven
Role Purpose 职位目标:
Champion the brand, demonstrates a strategic role to build the brand's competitiveness, maximizing its value throughout the lifecycle, and to deliver the value-based product to patients and customers via intimate engagement
Key Accountabilities/Responsibilities 主要工作职责：
1Strategy development and planning
1.1Discovers insight using multiple sources to gain a deeper understanding of patients, prescribers and payers and apply these insights to inform and drive key marketing decisions. Ensures insight is brought to life through all marketing efforts, from strategy development to implementation.
1.2Development of actionable patient/ customer segmentation
1.3Develop a differentiated brand positioning that is sustainable and competitive driven by insight
1.4Ensures competitor or marketplace considerations are included in strategy formulation
1.5Conducts analysis to help recognize, evaluate, and select key growth opportunities across customer segments and can evolve strategies over time as the environment or customer need shifts
1.6Evaluates and prioritizes key efforts and growth levers. Applies holistic, integrative, systems thinking to create customer-centric business and marketing strategies that deliver impact
1.7Develop strategically-aligned brand forecasts
2.1Demonstrates a basic knowledge of the disease, therapy area and science of the GSK product and other products in the category and be able to apply this knowledge to strategy development, planning and execution in an appropriate, values-based way
3.1Develop strategically-linked tactics that will connect and engage the customer to take action
3.2Identify relevant external experts who are critical to knowledge cascade
3.3Use of integrated marketing mix, including digital and multi-channels to engage a clearly targeted and segmented set of external customers
3.4Identify, plan and establish potential partnership with external experts and other customer segments
4Excellence in execution
4.1Engage appropriately with internal and external partners to develop and systematically execute integrated programmes and activities that have a clear line of sight to the strategies
4.2Effective project management
4.3Set and capture Brand Performance Measures to ensure timely and quality deliverables and to refine activities on-going to optimize performance
4.4Define learning and actions required
4.5Provide effective support to field force in Patient Focused Selling
4.6Ensures all materials used to promote or provide information about GSK products are developed with Medical (with or without Legal) approval that follow GSK Code of Practice for Promotion and Customer Interactions (the 'Code'), 葛兰素史克中国 推广及客户交往的行为准则, and other relevant policies and reflects the GSK Values.
5.1Business analysis- Analyze and understand the drivers of business performance of the brand. Able to identify, analyze, size and makes decisions on business opportunities
5.2Financial analysis- Demonstrates a P&L mentality, applying financial tools and techniques to successfully manage business profitability. Can effectively plan and manage project budgets and aware of profit impact
You may apply for this position online by selecting the Apply now button.
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