Multi-Channel Marketing Manager – Vaccines
•Bachelors’ degree in Business, Marketing or Life Sciences and 5 years of relevant experience.
•CIM Digital Marketing Diploma or IDM Digital Diploma or local equivalent
•Experience of developing, implementing and measuring digital channels at either a Local Operating Company (LOC) or above-country level in a life science or other regulated industry
•Other digital marketing and communication experience
•Experience of the vaccines market
•Project management experience
Be part of a new team for an exciting and growing business and world’s leading vaccine organization in our new R&D Center in Rockville, Md.
You will have the opportunity to be on the ground floor of a new organization and site, and you will be part of a new culture of some of the best scientific minds in vaccine research. Come deliver the GSK Vaccines strategy by driving vaccine R&D projects through innovation, collaboration, cutting edge science, exceptional people, and end-to-end quality performance.
To work with the MCM (Multi-Channel Marketing) Franchise Partner, Brand teams and LOCs to deliver best in class customer experiences integrated across personal and non-personal channels to drive growth. Ensure the Multi-Channel Marketing approach is embedded and measured thereby supporting the successful launch of new Franchise brands and development of existing brands.
•Responsible for developing integrated MCM plans for the Global Brand team to agreed timings
•Agree MCM budgets and ensure that they are managed according to agreed timings
•Responsible for delivering or managing the delivery of agreed digital tactics for the Global Brand team. This includes working with Medical colleagues on sourcing customer focused content.
•Support the development of Platform activities and implementation plans to enable embedding of channel tactics with the LOCs
•Responsible for accurate reporting of MCM project progress and attending aligned brand accountability meetings
•Help build digital marketing capability within Global Brand team
•Follow GSK approval processes, in coordination with Medical teams, to ensure that all digital marketing and communications activities are compliant
•Share best practice within the Franchise and MCM Platforms team
•Accurately track localization and channel performance dashboards which are required on a monthly basis.
•Track and report upon the impact of MCM deliverables at a global or local level
•Ensure all recommended digital activities are aligned to agreed deliverables through the MCM Franchise Partner
•Establish strong working relationships with Franchise LOC digital/marketing teams and with GCS, IT, Agencies and third parties
Location: Rockville, Md.
You may apply for this position online by selecting the Apply now button.
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