Marketing Manager, Product Marketing, NUCALA
- BS/BA, 3 years marketing or other relevant commercial experience
- MBA plus 2-5 years marketing experience (2 years in healthcare marketing) OR BS/BA 5-8 years marketing experience (2 years in healthcare marketing)
- 2-5 years US Biologics or Specialty marketing experience
- Proven ability to handle multiple projects simultaneously
- Strong written and oral communication and interpersonal skills to build effective relationships in a matrix environment
- Copy approval process experience
- Experience applying business improvement techniques to drive efficiency and improved performance
- Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making. (Business Analysis)
Key Marketing Competencies:
Customer Segmentation and Insight – identifies priority customer segments and goes beneath the surface to uncover the true and hidden nature of attitudes, beliefs, and emotions that drive customer behavior. Ensures insight is brought to life through all marketing efforts, from strategy development to implementation
Project & Supplier Management – effective planning, execution and relationship building with internal / external suppliers, including the Ad agency, to create strategic collaboration with suppliers that positively impact business objectives. Uses business improvement and project briefs and inspires and aligns across the extended team
Campaign Development and Execution – Disciplined use of strategy and customer-centricity to deliver quality content, including both personal and emerging channels that engage a clearly targeted and segmented set of external customers. Strives for delivering an exceptional customer experience when, where and how customers want to receive information
Lead development of assigned professional promotional tactics – including developing project briefs to ensure that promotional materials will deliver on the brand strategy and meet the business objectives
Work effectively and collaboratively as an equal partner across a matrix marketing organization, including leading internal copy approval governance processes
Strategically align NUCALA and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
Develop implementation strategy for key levers such as samples, multi-channel marketing and sales materials; clearly articulate strategy to matrix partners to enable effective pull – through and execution by the sales force
Create and deliver robust field engagement plans that provide clarity of direction and rationale for requested activities to ensure that customer-facing teams have information needed to effectively engage customers in compliant discussions
You may apply for this position online by selecting the Apply now button.
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