Manager, Customer Strategy and Planning

Basic qualifications:

Bachelor's Degree in Business Administration or Related Field.

5 years of Category Management Sales/Strategy background

Agility and Business Acumen

Preferred qualifications:


7 years+ of Category Management Sales/Strategy background.

Know how to navigate IRI Nielsen and customer loyalty databases.

Experience in launching a category growth platform

Moderate understanding of brand and customer P&L

Advanced proficiency in the use of Microsoft Office


Company Overview:

GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world's best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette®, Flonase® and TUMS®.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

Job Overview:

The Manager Customer Strat & Planning translates the vision and strategy of GSK's categories and brands into an actionable set of customer specific priorities (e.g., distribution objectives, pricing goals trade funding tactics and effectiveness, merchandising objectives). In addition, the Manager Customer Strat & Planning takes customer specific leanings and helps the Brand team improve brand strategies and marketing activation plans.

Key Job Responsibilities:

Translates Brand Objectives and Strategies (O&S) and activation plans into sales priorities and goals by Account

Supports Retailer Account Teams in activating and delivering against O&S and priorities

Aids in the development of Customer-specific promotional activities to drive sales deliverable and meet/exceed Brand objectives

Promote discussions and updates on key Brand priorities through both 1:on:1 and group overviews through Webcasts / Live meetings, etc.

Help optimize development and allocation of budget amounts and return on investment for specific trade promotion fund amounts

Facilitate Customer Performance reviews by Brand to generate understanding and insights on Trade events and analytics, competitive and promotion activity and supply / inventory challenges

For Brands under area of responsibility, lead and facilitate annual Customer planning and delivery to meet identified timelines and external requirements

Liaise between Sales and Marketing throughout the year to capture learnings in order to continually improve Brand O&S and revised Sales priorities

Drive alignment on business situations throughout the organization to include supply, Customer service, Sales Operations, Marketing and Sales on unique Customer and overall Brand initiatives (timing, quantity, unique offers, etc.).

  • GSK-LI

Contact information:

You may apply for this position online by selecting the Apply now button.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK HR Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.

Meet Some of GlaxoSmithKline's Employees


Procurement Associate

Jasdeep finds diverse suppliers to build GSK’s pipeline. He organizes joint ventures with companies and negotiates pricing rates and payments to build a seamless supply system for GSK’s materials and products.


HR Associate, Future Leaders Program

Now in her second rotation of GSK’s Human Resources Future Leaders Programme, Andrea is shaping the future of talent management within Research and Development, from workforce assessments to strategy and operations.

Back to top