Head of Digital
GlaxoSmithKline is a global research-based pharmaceutical and healthcare company. GSK is bound by a global promise to keep patients' interests at the heart of everything we do.
We are committed to driving innovation and best practice in the pharmaceutical and healthcare industries, leading with ethical approaches to all our activities, access to medicines and reinvestment into the communities we operate in.
As an innovative company, we rely on experts within our teams who come from a wide range of backgrounds working together towards our mission to help people feel better, do more and live longer.
About the Role:
Reporting to the Area Marketing Director, the role will be responsible for leading all Digital Marketing activities for their respective areas in addition to managing and executing world-class Global and Local digital marketing programs.
It will support significant online sales growth by delivering a customer-focused, easy to use, best in class, digital and social media platform while also driving digital best practices across the Area and share with other global regions.
The role is pivotal in lifting the digital, e-commerce and social media marketing capabilities, driving the commercial performance of brand websites/social media/mobile platforms/e-commerce channel, and providing the push behind online customer acquisition, cross-selling and retention strategies that drive value growth for GSK across Australia and New Zealand.
Key target areas include:
•eCommerce sales growth
•Marketing effectiveness improvement
•Delivery of strategic capability plans
•Increase External Digital IQ
You will be a passionate digital lead; Someone not afraid to champion great ideas and can quickly evaluate those that are built off a strong global strategy to embed at the Area level as well as drive local digital activations. This role requires someone who is a change agent that is confident in digital marketing and eCommerce for today's consumers and can persuade others to be courageous, innovative and agile in bringing new ideas to life.
You will be a genuine and solid leader that will foster a culture that is a springboard for GSK values that will drive discipline for defining and executing aligned digital strategy across their Area and establishing an integrated social and digital strategy across the portfolio.
You will work alongside Area leadership teams to ensure fulfilment of the Area's digital vision, strategy, values, expectations, and principles. The Head of Digital supports the markets to transform and operationalise the global programmes and develop local activations to devise and deliver both strategic and tactical KPI's across the digital landscape and deliver performance on the top digital objectives.
•Significant experience in digital marketing, brand building, and communications.
•Experience in search marketing (SEM/SEO), content marketing, social media, mobile marketing, influencer and earned media campaigns, user-generated content, relationship marketing, eCommerce, and use of web analytics and how they are applied.
•Experience of Paid, Owned, Earned, aspects of Digital marketing.
In return, we can offer you a rewarding culture that values you, focuses on your career progression, and makes you an integral part of our success. To become part of our team please apply online now. Successful applicants will be notified of next steps.
At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.
GlaxoSmithKline is a global research-based pharmaceutical and healthcare company
You may apply for this position online by selecting the Apply now button.
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