Global Insights Manager, Skin Health

Basic qualifications:

  • A minimum of a BA degree or equivalent experience in lieu
  • Excellent English spoken and written, additional languages are a plus
  • Proven professional experience with relevant consumer insight background
  • Hands on experience with methodologies and tools of ad-hoc research
  • Experience in digitally-driven companies is a plus
  • Direct experience in international OTC, FMCG or Consumer Tech companies (e-tailers, e-commerce, social media platforms, etc.)
  • Experience of working across multiple markets and cultures
  • Consistent high performance and delivery
  • Credibility and interaction with senior stakeholders
  • Successfully executing complex projects from design to completion
  • Management of market research and intelligence agencies
  • Utilizing multi source information in a fast-moving environment.

Preferred qualifications:

  • Ideally MBA
  • Additional languages would be a plus
  • Preferable experience mix of client and agency side


Role Objective:

  • Drive sub-category or brand-category decision making as an integral part of the brand leadership team, becoming a key advisor and business partner.
  • Drive and lead insights aimed at contributing insights to all elements of global brand strategy including innovation and R&D. Articulate and execute Category Insight strategy at brand level.

Key Accountabilities & Deliverables:

1) Shared supporting the Brand Leadership Teams- Insight Directors, GBLs and R&D

  • Support category and brand strategy:
  • Develop a unified view of demand spaces, drive actionable consumer, shopper and expert segmentation and targeting for the brand(s)
  • Own a comprehensive understanding of business environment for the brand(s) including macroeconomic, social and demographic factors, competitor brands and product substitutes
  • Generate forward looking views for the brand(s) by understanding drivers of consumer, shopper and expert behaviour, articulate clear and compelling requirements for business action
  • Identify growth and profit opportunities and corresponding business implications for the brand(s)
  • Generate key insights on brand consumers and competitors, support Insights Director and GBL counterpart(s) in developing portfolio view of category
  • Contribute to business and financial planning (e.g. Brand Growth plan) with relevant inputs (e.g. market sizing)
  • Set and refine prioritisation of pipeline of brand initiatives to maximise total value for the business, ensuring alignment with overall GSK portfolio
  • Drive innovation development and evaluation:
  • Own a complete vision of the consumer experience, map the journeys and identify critical touchpoints to leverage for innovation, comms and product development
  • Support innovation and R&D for the brand for new and existing product development (product, pack, formulation, etc.) based on unmet, under-met or new consumer needs
  • Support development of new platforms and concepts, influence the selection and refinement processes
  • Drive sub-category or brand asset development:
  • Support development of brand assets aligned with category strategy and markets, lead the design of concept evaluation and testing for claims, comms and commercial assets
  • Co–create media neutral ideas, support communications development across all touchpoints of the consumer journey to strengthen brand development, purpose and positioning
  • Influence execution:
  • Advise on the design of monitoring activities and liaise with region managers to enable roll-up of information for the brand, ensuring ongoing aggregation of feedback from markets
  • Enhance return on marketing by incorporating learnings from market execution into the design process

2) Individual

  • Embody the Voice of the Consumer, Shopper and Expert:
  • Ensure the consumer first approach is consistently understood and adopted within the sub-category or brand(s) (e.g. with R&D, commercial, marketing and digital teams)
  • Contribute to relevant brand leadership forums and business processes (e.g. brand planning) with actionable insights and business ideas
  • Drive thought provoking insight with tangible implications, integrating and leveraging the multiple sources of information available within and outside GSK CH
  • Articulate clear and compelling storylines with concrete next steps to drive business action
  • Strengthen intellectual capital:
  • Contribute to learning and development programs and build category knowledge base from the brand perspective
  • Actively contribute to broader Insight and GSK CH cross functional projects
  • Keep abreast of new methodologies and research techniques, suggest and share best practices within the organisation
  • Act as digital brand champion, facilitate the understanding of the digital consumer and the implications for the brand in terms of platforms and methodologies
  • Deliver high quality insights:
  • Manage research projects to ensure delivery on time, cost and quality
  • Engage and build relationships with vendor(s) to continuously improve quality and adopt innovative methodologies
  • Appropriately select self-service and or agency-led projects and ensure they meet established quality guidelines and deliver expected value
  • Drive cross functional collaboration (e.g. with analytics, digital) to leverage available GSK data and inputs
  • Identify research synergies within brand across markets and aggregate experience across function
  • Develop & manage brand-specific budget and feed category budgeting process
  • Uphold all GSK policies and SOP

Reporting and Interfaces:

  • Reports directly into the Insights Director for the category
  • Interfaces with GBLs, R&D leads on the business side in the role of Business Partner
  • Interfaces with GSK CH functional counterparts and ext. parties as necessary (e.g. R&D, Analytics, Digital, Marketing, agencies, vendors, etc.)

Parameters for Success:

  • Develop close partnership with functional and external counterparts, establish credibility and trust as a business partner and advisor, often to more senior roles in the organisation
  • Help shape the brand agenda by embodying the voice of the consumer
  • Navigate organisation, drive cross functional collaboration and align efforts across functions

KPIs (quantitative and qualitative):

  • Sub-category/ Brand sales and innovation targets
  • Business satisfaction evaluation
  • Compliance with budget & GSK policies
  • Contribution to area knowledge base
  • Contribution to the insights function

Skills and Capabilities

1) Competencies:

  • Research Methodologies:
  • Capable of independently structuring, sourcing and executing research
  • Able to interpret business needs and match/develop best methodologies
  • Knowledgeable and up to date with latest techniques
  • Data and Information Management:
  • Knowledgeable in statistical methodologies and econometrics and confident to challenge analyses/outputs
  • Digital Savviness:
  • Personal curiosity, inquisitiveness and willingness to learn from digital experimentation, comfortable with some degree of calculated risk taking
  • Clear understanding of the digital ecosystem: consumer behaviours & emerging platforms (e.g. social media)
  • Master the use of digital research tools including but not limited to social media/listening, big data and Google Tools
  • Foster a culture of digital experimentation across the commercial organisation
  • Marketing and Commercial Knowledge:
  • Understands channels, marketing and commercial operating model for key competitors to drive advantage
  • Understands consumer, shopper and expert dynamics in the CH business
  • Business Acumen:
  • Capable of framing and conceptualising complex business problems
  • Embeds business strategy and financials into ways of working
  • Able to connect and synthesize data sources, research outputs and market trends into recommendations with sound business logic
  • Able to gauge business implications and prioritise efforts accordingly
  • Forward Thinking:
  • Generate forward looking views for the brand(s) by understanding drivers of consumer /shopper / expert behaviour, articulate clear and compelling requirements for business action
  • Identify growth and profit opportunities and corresponding business implications for the brand(s)

2) Leadership:

  • Collaboration and Team work:
  • Willing to engage beyond own responsibility, help peers and share best practices
  • Promote a team orientated, collaborative style, maintaining objective and independent judgement to drive better business decisions
  • Work together to achieve shared team goals, contributing appropriately
  • Interact in an open and honest way – resolve conflicts positively
  • Able to establish strong working relationships across GSK functions and external partners
  • Area and Category Insight Team to speak with "one voice" to our business partners
  • Project Management:
  • Able to structure workplans and deliver projects managing for quality, time and budget
  • Engages business stakeholders and sources input from relevant counterparts
  • Effective in managing multiple simultaneous initiatives
  • Ability to meet short turnaround times and work under pressure
  • Vendor Management:
  • Capable of engaging with vendors, articulating needs and translating them into actionable approaches
  • Demand the vendor network to proactively identify the latest, innovative solutions, to help us achieve our key insight vision and deliver against business needs
  • Able to challenge vendors and propose initiatives to strengthen relationships and deliver the best output for the business
  • Capable of identifying and managing poor performance within vendor network to achieve positive outcome for business
  • Set Direction and Inspire:
  • Set clear and compelling vision that shows how your work contributes to delivering our strategy/business objectives
  • Drive well informed decisions and judgements that move the business forward
  • Be a change advocate to inspire the organisation to embrace new thinking, ways of working and sources of business growth
  • Embrace and imbed the new insights transformation vision
  • People Development:
  • Exhibits potential to coach peers, other members of the organisation and external vendor network
  • Initiative & Drive for Performance:
  • Hold yourself accountable for delivering quality results which have business impact
  • Demonstrate a can do attitude where barriers are removed and critical activities are prioritised
  • Have a problem solving attitude vs. business challenges
  • Be self driven and independent - able to identify and pursue solutions
  • Demonstrate curiosity, inquisitiveness and willingness to take calculated risks and experiment
  • Constant drive to improve own work and contribute to enhancing the rest of team
  • Presence and Persuasion:
  • Excellent communication skills, both verbal and written
  • Able to articulate clear and compelling storylines with key stakeholders
  • Able to navigate the organisation and establish a trusted network
  • Effective relationship building & ability to influence
  • Comfortable engaging senior stakeholders
  • Confident with addressing and resolving conflict
  • Be flexible and adapt style to different people and situations
  • Strong listening and observations skills
  • Seek and act on feedback to strengthen contribution to business
  • Agility:
  • High tolerance for business ambiguity and rapidly changing situations
  • Able to navigate, and influence, the organisation at all levels by adhering to the GSK behaviours
  • Gets results through others
  • Introduces new perspectives in line with business needs and insights vision
  • Quickly learn and recover from set backs
  • Cultural Sensitivity and Values:
  • Exemplifies GSK values in every situation and to the highest standard
  • Comfortable working in a global, multicultural organisation & international projects
  • Able to grasp cultural nuances that impact brand strategy

The closing date for applications to this vacancy is Sunday 26th February, 2017.

Contact information:

You may apply for this position online by selecting the Apply now button.

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