Global Insights Area Manager

GlaxoSmithKline is hiring Global Insights Area Manager.

Basic qualifications:

  • 7+ years of direct experience in a broad range of marketing research methodologies and insight including strategic and tactical qualitative and quantitative custom research
  • Expertise in all areas of the research process and design principles for both local and global studies
  • Experience with OTC healthcare products, FMCG or consumer brands, experience in digitally-driven companies is a plus
  • Mix of client and agency side experience preferable
  • A minimum of a BA degree (Preferred: MBA)
  • Excellent communication skills. English spoken and written, additional languages are a plus

Preferred qualifications:

  • Can effectively bridge local commercial business priorities and needs with global strategies, incorporating diverse experiences and perspectives
  • Capable of framing and conceptualising complex business problems and executing complex projects from design to completion
  • Is a strategic thinker who is viewed as a valuable, collaborative strategic business partner
  • Able to connect and synthesize data sources, research outputs and market trends into recommendations with sound business logic
  • Strong business acumen with an understanding of consumer, shopper and expert dynamics in the CH business
  • Strong ability to interact with and influence stakeholders at all levels
  • Confident with addressing and resolving conflict
  • Confident with addressing and resolving conflict
  • Demonstrate curiosity and inquisitiveness
  • Deliver high quality results
  • Capable of developing relationships with research partners, articulating needs and translating them into actionable best-in-class approaches


The qualified candidate will:

  • Partner with commercial and category Insights to align clear strategic priorities and create, monitor and execute Insights plan to maximize the Global Insights budget and deliver holistic insight
  • Focus and prioritize efforts based on market and brand matrix
  • Synthesize and Integrate information and develop insight to answer key strategic questions
  • Embody the Voice of the Consumer, Shopper and Expert
  • Ensure the consumer first approach is consistently understood and adopted across the business (e.g. with marketing, digital, etc.) with particular attention to market nuances
  • Own a comprehensive understanding of business environment in the US including macroeconomic, social and demographic factors, competitor brands and product substitutes
  • Assist in identifying growth and profit opportunities and their business implications
  • Generate forward looking and predictive views of area trends by understanding drivers of consumer behavior, articulate clear and compelling requirements for business action
  • Champion digital within the market, facilitate the understanding of the local digital consumer, the degree of digital maturity and implications for the market in terms of platforms and methodologies
  • Articulate clear and compelling storylines translating into insight to drive business action
  • Manage research partners to execute defined activities in a timely manner, engage and building relationships with research partners to continuously improve quality and adopt innovative methodologies• Develop and manage Insights budget conducting all projects within budget
  • Demonstrate and live GSK values and expectations, all GSK policies and SOP
  • Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments

Contact information:

You may apply for this position online by selecting the Apply now button.

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GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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