Digital Channel Specialist

Basic qualifications:

Preferred qualifications:

Marketing qualification


GlaxoSmithKline (GSK) is a science-led healthcare company, with a proud history in Australia dating back to 1886. Our mission is to improve the quality of human life by enabling people to do more, feel better and live longer.

Our diverse business is made up of two distinct areas: Pharmaceuticals (including vaccines), and Consumer Healthcare (household names such as Panadol, Voltaren and Sensodyne).

Working within the Commercial Excellence team, the Digital Channel Specialist will be responsible for ensuring that all digital channels are performing to the optimal level in line with business needs. You will be a strategic thinker and be the champion for best practice use of digital channels across the business.

Key responsibilities:

  • Manage (and hold others accountable) for end to end delivery of our owned digital channels eg. email campaigns, webinars, SMS marketing, etc
  • Own the documentation & education of channel processes to ensure role clarity with the LOC and global teams
  • Manage the campaign calendars across multiple brand teams to ensure alignment and cross-functional efficiency
  • Develop regular channel performance reports and lead the business in using insights to increase future performance
  • Use customer insights to develop proposals for the global channel roadmap
  • Briefing and managing third party providers
  • Escalate and manage technical issues with the above country teams
  • Ensure effective governance of processes

This role requires strong stakeholder management and influencing skills to ensure that the brand teams deliver in line with timelines and expectations. You will have experience in a strategic digital role managing various channels and third party agencies.

You'll be remunerated with an annual salary and performance related bonus. You'll also be given a personal development plan designed to enable your career goals and help you get the most out of your career at GSK. You'll benefit from GSK products as well as lifestyle discounts and financial products and not to mention working for a leading brand recognised in more than 150 countries around the world.

If this advert has caught your eye and you like the sound of the above, click on the APPLY button below and let us know why you're keen. Once we've had a chance to go through all the applications we'll contact you either by phone or email and let you know how you've gone!

Contact information:

You may apply for this position online by selecting the Apply now button.

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