Customer Activation Manager, MM
Develops channel or shopper merchandising and promotion strategies.
Analyses promotional effectiveness.
Responsible for the development of merchandising and space plans and category analysis.
Markets the organisation's products.
Designs, develops and implements communication programs to advertise the organisation's products using media (TV, radio, print, direct mail, the Internet), events, and sales promotions.
Develops and evaluates pricing strategies and structures.
Advanced trade marketing knowledge and skills;
Analytical and strategic thinking skills;
Category management skills;
Shopper research skills
GlaxoSmithKline Consumer Healthcare - is one of the world's leading over-the-counter healthcare companies. We hold number one positions in Wellness across 36 markets, and are market leaders in specialist oral care.
Our aim - to help as many people as possible do more, feel better, live longer.
Our history started 150 years ago. We are owners of the most popular brands in the world such as Sensodine®, Coldrex®, Voltaren®, Theraflu®, Parodontax®, Corega®, Otrivin®, Phisiogel® and so on.
You may apply for this position online by selecting the Apply now button.
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