Category Manager

Your Responsibilities:
Job Purpose:

Responsible for defining and implementing Category Management strategies across the Pain, Oral Health and Respiratory Categories.
Proactively deliver compelling insights and category arguments that give confidence to our stakeholders both internal and external that as category experts GSK understands how to drive long term sustainable category growth.

Working closely with customers to deliver category thought leadership, challenging conventional thinking to co create inspiring 3 year Category Vision, Drivers and Tactics to gain advantage for our brands and drive sustainable, profitable growth.

Key Responsibilities:

Work across boundaries:
- Ability to build and maintain lasting relationships, Influence internally and external stakeholders and work in a collaborative manner.
- Ensure clear understanding of customer dynamics, inspiring and giving confidence to our key retailer and pharmacy partners.
- Gain agreement from others to support ideas or take action using fact based recommendations. Establish and work to continually improve productive long term relationships.
- Challenge conventional thinking & ways of working, work with team to proactively look for new exciting ways to drive category growth.
- Ensure that category is at the heart of Customer Engagement Days by working within a cross functional team to create actionable category, customer & shopper insight driven plans.

Drive performance:
- Be accountable. Set clear & achievable targets.
- Propose ideas to drive category performance grounded in insight
-Identify the big wins for the GSK, the customer & the category, short, medium & long term
- Be the voice of the category and customer internally, ensure customer insight is at the heart of all GSK decision making
- Define the "so what" from the data, taking insights forward to create a compelling customer story and tangible action using an array of sources.
-Proactively monitor, evaluate and analyse customer performance against our competitive set and categories. Identify opportunities and risks to proactively take to key stakeholders.

Develop capability & talent
- Ability to get the best out of individuals holding all members of a team accountable for delivering quality results.

Live our values
- Acting as a role model, ensuring everything you do is in line with our values, putting the consumer at the heart of everything we do.

Release energy
- Creating a healthy, engaged and inclusive working environment that is sustainable over time.
Co-develop ongoing, Sell & Execute 3 year Category Strategy for competitive advantage in key customers
- Work with customers to co-develop an inspiring 3 year Category Vision, Drivers and Tactics, challenge conventional thinking, and think outside the norm.
- Work with NE Commercial Excellence team to Identify and quantify the drivers of category performance that support each customer's growth strategies.
- Work closely with Marketing to Identify required shopper behaviour changes and to implement the tactics that sit behind individual growth drivers.
- Use GSK shopper Science Lab to set up and implement category testing and trial initiatives including customer interface, analysis and monitoring.
- Evolution and implementation Irish based category strategy that delivers against the needs of GSK, the shopper and the category.
- Work with wider category management team across the Area to evolve a rolling 3 year Category Vision, Drivers and Tactics.
- Set up and implement category testing and trial initiatives including customer interface, analysis and monitoring.

Business Planning
- Work in conjunction with NRM lead and Marketing to populate Tool kits i.e. ROS, SKU hierarchy etc.
- Develop and implement customer facing range strategies.
- Become the voice of the shopper & customer internally at GSK during the business planning process e.g. SKU rationalization
- Become the voice of the retailer internally as part of CPP (feeding in Customer strategies, SRP requirements, range review timings etc).

Customer relationships
- Champion collecting & integrating ongoing insights/analysis (shopper, category, channel & customer) leading to compelling and selling commercial propositions.
- Ensuring that category plans are integrated, understood and supported externally by key customers.
- Lead development and implementation of optimal ranges and planogram solutions for GSK brands within assigned category across key prioritised customers that meet the needs of the category strategy including post range review analysis.
- Responsible for delivering value to customers through relevant category/shopper/ customer/consumer insights and GSK initiatives that unlock value growth for the customer/shopper and category.

Preferred Level of Education:
Significant Category Management experience, broad commerical experience and knowledge of the Irish FMCG/FMCH market.

Minimum Level of Experience

Experience in turning data into insights from Nielsen and Kantar data.
- Ability to set strategy, deliver results, build and present compelling selling stories using data and insight.
- Strong analytical skills with the ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights.

Why You?

Basic qualifications:
Degree Educated

Preferred qualifications:
Significant Category Management experience, broad commerical experience and knowledge of the Irish FMCG/FMCH market.
FMCG/FMCH market

Experience in turning data into insights from Nielsen and Kantar data.
- Ability to set strategy, deliver results, build and present compelling selling stories using data and insight.
- Strong analytical skills with the ability to synthesise and integrate learning from multiple sources and see the connections in data, trends and events to generate insights

Critical to be able to clearly articulate key insights and make recommendations to both internal stakeholders and external customers.

Why GSK?:
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy. To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.

Contact information:
You may apply for this position online by selecting the Apply now button.
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