Area Marketing Manager Family Oral Health, Gum Health & Denture

Basic qualifications:

oDegree or equivalent.

oSignificant consumer marketing experience within FMCG or Consumer Healthcare and matrix environments.

oThe role requires fluency in English and an appreciation of the cultural diversity across Northern Europe (10 countries, multiple languages.)

oBrand building – experience in building brand equity and delivering brand share growth in competitive categories in developed markets. Technical skills include: Agency management, digital marketing, consumer insights development, integrated connections and media planning, the ability to assess creative work.

oStrategic thinking – proven ability to set out a long term strategy for brands and, develop plans to execute them, delivering brand sales, share and profit growth and overall retailer category growth.

oInnovation – experience in developing and launching new products end to end to drive brand differentiation in the market. Personal drive to move fast through the innovation process and be first to market.

oCommercial knowledge – Strong demonstration of performance delivery, evaluation and management, working the P&L and Advertising & Promotions planning and deployment.

oTeam leadership –experience managing direct reports, delivering results through others as well as experience providing direction across a matrix.

o Collaborative working – Proven ability to influence across the matrix at both peer and senior levels, including strong communication and interpersonal skills; ability to build relationships of trust.

oAbility to prioritise and manage a large, complex and varied workload.

oDemonstration and delivery of High Performance Team behaviours, including high personal and team accountability, ambition, openness and honesty and the energy and drive to move fast.

Preferred qualifications:

See Basic Qualifications


GSK are a science-led global healthcare company. We research and develop a broad range of innovative products in three primary areas of Pharmaceuticals, Vaccines and Consumer Healthcare, dedicated to our mission to help people do more, feel better & live longer. We also have a significant global presence with commercial operations in more than 150 countries, a network of 86 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China.

GSK Consumer Healthcare combines our strong pharmaceutical capabilities in regulatory, medical, drug manufacturing, and healthcare professional access - doctors, dentists, pharmacists - with best in class fast moving consumer goods capabilities - consumer insight, speed to market, brand focus and the ability to effectively partner with retailers. We call this combination of pharmaceutical and fast moving consumer goods capabilities 'Fast Moving Consumer Healthcare', and believe we are uniquely placed to become the first and best Fast Moving Consumer Healthcare Company driven by science and values.

We are currently recruiting for an exciting opportunity to be an integral part of our Consumer Healthcare business, in the role of the Northern Europe Area Marketing Manager, Gum Health, Family Oral health & Denture Care.

Within Oral Health our mission is:

Every mouth has unique needs and is fundamentally important.

We eat with them, talk with them, kiss with them: Mouths deserve specialised care

We are the world experts in specialist oral health.

We combine our unique understanding of specialist consumer needs with superior science.

We are on a mission to make the world's mouths healthier.

Our strategy is to be the fastest growing Oral Health company by targeting specialist consumer oral health needs with science based, expert recommended brands, adding value to the category and driving profitable growth.

The successful candidate will lead this complex and varied portfolio across GSK Consumer Healthcare Northern Europe. The total portfolio of brands includes Parodontax, Corsodyl, Aquafresh, Corega and Poligrip and Northern Europe is comprised of 10 markets, (GB, Ireland, the Benelux and Nordic Markets.)

This role is accountable and responsible for the brand strategy, brand building and commercial delivery in GB as well as across Northern Europe. This role leads a team based in GB and also provides clear direction across the matrix for the team's leading the local activation and delivery on the portfolio in Ireland, Benelux and Nordics.

This role alongside the Area Marketing Director, Oral Health must secure a strong innovation pipeline and first class consumer, shopper and expert toolkits from the Global Oral Health Category teams, which are fully fit for purpose across the 10 NE markets, enabling us to build Parodontax, Corsodyl, Aquafresh, Corega and Poligrip into category defining brands that our consumers love and to win in the market and beat the competition.

Key Responsibilities:

  • To develop the Northern Europe growth strategy for the portfolio, engaging & influencing key stakeholders.
  • To deliver planned sales, share, profit and GM% growth for the portfolio with a particular focus on winning share.
  • To deliver the full P&L for GB through strong engagement in the Core Commercial Cycle and close collaboration with Finance, Supply, Sales and Local Category teams.
  • Alongside the Area Marketing Director, to influence the global Oral Health category team to ensure global strategy, pipeline and toolkits (consumer, shopper, expert – Dentist) are fit for purpose for fast and seamless deployment across the 10 markets of Northern Europe.
  • To lead and develop a portfolio marketing team of 7 where individuals and team perform at the highest level, each supported by a differentiated development plan. To help make the NE Oral Health team a career destination.
  • To guide and coach the GB team and influence teams across the Area to develop best in class integrated brand, activation and executional plans for brand and category growth (in grocery and pharmacy) and to build strong brand equities and win share profitably across channels.
  • To analyze business performance of the portfolio in GB and Ireland, proactively managing any course correction required. To have a close grip of performance across Northern Europe and to act as a source of guidance to other markets.
  • To be the portfolio expert for the area, handling questions/requests from other local markets and the global category teams on behalf of the area
  • Lead best practice sharing of plans and initiatives with relevant brand teams across the area.

Closing date for applications: 25th August 2017

What we offer:

At GSK we are all inspired by the difference we make and challenge ourselves every day to improve the lives of patients and consumers. That's why we have created an environment where everyone feels valued, able to develop, contribute to our mission and be proud of what we achieve.

To support you in achieving your role and career ambitions you'll be given the opportunity to:

  • Play an important role in delivering our mission
  • Be an essential part of diverse, global team
  • Develop others as part of your own professional growth.

You'll also receive a competitive salary package including on target bonus, shares, private medical insurance, Company Pension Plan, 26 days annual holiday, private healthcare option, bonus scheme and a share purchase scheme plus a personalised career development pathway.

When applying for this role, please use the 'cover letter' of the on-line application to describe how you meet the competencies for this role, as outlined in the job requirements above.

The information that you have provided in your cover letter and CV will be used to assess your application.

During the course of your application you will be requested to complete voluntary information which will be used in monitoring the effectiveness of our equality and diversity policies. Your information will be treated as confidential and will not be used in any part of the selection process.

If you require a reasonable adjustment to the application / selection process to enable you to demonstrate your ability to perform the job requirements, please contact 0808 234 4391. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Thank you for your interest in this opportunity.

  • LI-GSK

Contact information:

You may apply for this position online by selecting the Apply now button.

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