Assistant / Associate Manager, Email Marketing

Who You Are:

Getty Images Marketing team is looking for an Email Marketing Specialist / Associate Manager, Email Marketing to join the Customer Engagement team in New York. This position will be responsible for developing and implementing email campaigns to drive orders and revenue for the iStock brand. This person will create campaigns that resonate with customers, facilitate the translation of those campaigns into multiple languages for customers across the globe, implement email best practices, ensure flawless campaign execution, maintain the email calendar, and ensure the health of the email channel by managing unsubscribe rates. Reports to the Manager, Customer Engagement.


Your Next Challenge:

  • Develop weekly newsletter emails and automated, trigger campaigns for iStock that are relevant and personalized to customers with the goal of driving orders and revenue
  • Implement periodic sales through email, coordinating with other channel owners to ensure consistent omni-channel experience
  • Partner with the Manager, Customer Engagement and a business analyst to dive deep into the performance of the email channel and make recommendations for enhanced testing based on segmentation and lifecycle stage
  • Maintain the email calendar, incorporating campaigns led by the Customer Engagement team as well as key Product and Sales Marketing feature releases
  • Support the research and development of email personalization capabilities
  • Partner with the creative team to guide the creation of weekly newsletter emails and new triggered email series, ensuring a consistent experience across communication channels
  • Create program reporting and test updates for regular review of campaigns

 

What You'll Need:

  • 1-2 years of experience in email or performance marketing required, preferably in a B2B industry
  • Strong analytical skills, data-driven mindset, using results to support strategy is a must
  • Proficiency with Microsoft Excel is required – must regularly use in your current position
  • Organized, detail oriented, ability to multi task
  • Knowledge of email best practices, from subject line creation to email structure, all designed to drive performance preferred
  • Beginning to intermediate SQL skills and experience with Google Analytics preferred


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Who We Are:

Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world's best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world's deepest digital archive of historic photography. 

Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.  For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on FacebookTwitterInstagramLinkedInPinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery

Getty Images is an equal opportunity employer and strongly supports diversity in the workplace


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