Digital Marketing Manager
The ideal candidate is someone who has a strong background building and executing integrated digital marketing campaigns for BtoB companies, is results driven, thrives in a fast-paced environment, is a strong strategic thinker, and is passionate about customer experience. We help companies all over the world deliver great customer experience, which is a key driver for business success at Genesys.
The primary responsibilities for this role include (but are not limited to).
Develop and execute integrated digital marketing campaigns, both online and traditional, in partnership with cross functional teams.
Measure your marketing funnel and pipeline as it relates to your solutions areas to monitor success of your programs.
Work with internal/external resources to create compelling content and assets that are tied to your key programs and solutions.
Facilitate a strong working relationship with teams you work with like content, product marketing, field, sales, etc.
BA/BS degree, MS or MBA a plus.
Comfortable using customer relationship software and marketing automation software, Salesforce and Marketo a plus.
5-7 years of experience in marketing in a B-to-B technology company.
Proven experience building segmented, integrated digital marketing strategies that incorporate multiple channels.
Strong digital marketing experience.
SEO, PPC and paid social media experience a plus.
Technical foundation, with the ability to translate technical or product information into compelling marketing messaging and campaigns.
Proven experience creating marketing materials for sales, demand generation, website content, product literature, data sheets, and other promotional collateral and communications.
Strong prioritization, organizational, and project management skills.
Ability to work independently with little supervision, lead projects, lead project teams, and work collaboratively as a team member.
Must be able to effectively collaborate on projects with people inside and outside the company.
Strong written and oral communication skills.
Ability to lead cross functional meetings, while keeping team and projects on track.
Prior experience with a customer experience solution provider a plus.
Genesys® powers more than 25 billion of the world's best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry's #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via www.genesys.com, Twitter, Facebook, YouTube, LinkedIn, and the Genesys blog.
Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
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