Job Title: Lead Development Rep.
Department: Marketing Ops. and Channels
Location: Frimley, UK
Reports to: Mgr. Journey Team
Goal of Lead Development Role - UK&I
A Lead Development Rep (LDR) identifies and qualifies new sales opportunities through using a blend of inbound and outbound prospecting sales tactics. This is to support our effort in creating cross-functional alignment with Sales to build a consistent, predictable, and scalable pipeline for revenue growth across all Mid-Market, Commercial and Enterprise organisations.
The role is dedicated to lead management and nurturing leads in order to support Marketing and Sales objectives.
Three core elements of the LDR role:
1. Prospecting, identifies, qualifies and cultivates sales opportunities through a blend of outbound and inbound techniques, email, research on companies as a component of lead generation and qualification activities utilizing the web, Linkedin, OneSource and other research tools available.
2. Gather key information to update the CRM system and assign a nurture path and follow-up strategy
3. Work closely with Sales Account Executives to focus on targeted customers and qualify an opportunity to a high level using BANT/SPIN criteria
Key Areas of Responsibilities:
• Transform Marketing Qualified Leads to Sales Opportunities, by cultivating and educating prospective buyers; not selling them
• Work closely with the Account Executives to develop an account plan to approach target customers via outbound techniques to get higher and wider into prospect accounts by having the a bility to articulate value and uncover needs at each level of an organization.
• Nurture leads until they are ready to progress in the sales cycle - provide information, discuss the product and convey value.
• Schedule product demonstrations, intro meetings w/potential buyers between account executives and potential customers
• Positions Genesys as a global provider of software and services for communications, collaboration and customer engagement.
• Responsible for achieving aggressive quarterly targets and following up leads in a timely manner.
• Maintaining and expanding your database of prospects
The LDR has a strong skill set that uses the Lead Management process to: • Update SFDC to reflect current lead status • Take live chats and phone calls & follow-up via phone & email on leads from web, events, email campaigns, and other lead sources.; always ask for referrals • Creates opportunities in CRM system & assign to appropriate sales team based on BANT /SPIN criteria • Assigns and use Lead Nurturing processes on ICP accounts not yet ready to buy • Searches internal & external subscription databases, LinkedIn, etc. for additional key contacts within existing companies
Desired Qualifications & Skills
• Outbound prospecting/inside sales experience preferably within IT / Cloud solutions
• Experience working with Salesforce.com or other CRM platforms
• Excellent communication, interpersonal, organizational and telephone skills
• Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
• Ability to analyze business opportunities and read situations well
• Ability to gather and use data to inform decision making and persuade others
• Ability to develop compelling strategies that deliver results with a strong attention to detail
• Experience and deep understanding of front line sales development
• A good technical aptitude and genuinely interested in technology.
• Ability to swiftly learn product solutions as well as general industry knowledge
• Languages: Fluent in English. Other languages a bonus
• Resourceful & ability to adapt quickly to changing environment
• Must be legally eligible to work in the UK
• Works from desk with 80% of the assigned work hours predominately over the phone.
• Ability to speak the language for the region being covered.
• Work the assigned territory which will be aligned to time zones and work schedules framed according to the territory assigned. Territories are subject to change.
Genesys ® powers more than 25 billion of the world's best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry's #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via www.genesys.com , Twitter , Facebook , YouTube , LinkedIn , and the Genesys blog .
Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, disability, veteran status, and other protected characteristics .#LI-DK1
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