Activation Strategy and Execution:

• Lead the planning and execution of Cadillac's physical spaces and activations across the UK.
• Manage the full RSVP process and guest attendance for all events, ensuring smooth operations from pre-event to post-event stages.
• Collaborate with third-party suppliers and agency partners to ensure seamless event execution.

Community and Network Building:

• Develop and maintain relationships with local community leaders, influencers, and customers to drive targeted activities and engagement.
• Leverage existing community and business networking events to enhance Cadillac's presence in key markets.

Innovation and Lead Generation:

• Actively seek innovative, digital-first ideas to maximize lead collection and test drive bookings.
• Work closely with the content manager to create promotional content for upcoming engagements, ensuring broad outreach and engagement.

Reporting and Coordination:

• Produce post-event reports, manage reconciliation processes, and share results on internal platforms like Yammer and social media.
• Coordinate with PR, social media, and communications teams to align event calendars and promotional activities.

Requirements:

• Minimum of 6-8 years of experience in marketing, with a strong background in automotive experiential marketing.
• Bachelor's degree in marketing, business, or a related field.
• Proven ability to work independently and as part of a team, with a proactive and imaginative approach to problem-solving.
• Strong leadership skills, with experience in organizing and executing events.
• Fluent in English, with excellent communication and networking abilities.

Location: This role is categorized as remote. This means the successful candidate may be based anywhere in UK and is not expected to report to a GM worksite unless directed by their manager.

Why Join Us?

This is an exciting opportunity to be part of GM Europe's expansion into the UK. As the Events Marketing Manager, you will play a pivotal role in building a community of Cadillac advocates and driving the brand's presence in a new market. If you are passionate about cars, marketing, and creating memorable experiences, we would love to hear from you.

Additional Description

About GM

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