Local Marketing & CW Producer
The Local Marketing & Workshop Producer will own the local workshops program from end to end, and work with the Local Marketing team to develop and execute content for the marketing events program. You'll create a plan that allows us to grow the business efficiently by getting students to campus, and use data on trends in our region to optimize our offerings. You'll create the systems and processes that help us deliver a high-quality short form experience for every student, every time. You'll also depend on many other departments and people in the organization to accomplish your goals (the Experience team, the Education Programs team, the Marketing team, and more) and should be adept at managing through influence. You are comfortable holding your peers accountable, and work collaboratively to shape timelines and marshall the right resources from groups beyond your own.
Program Planning + Forecasting: Develop in conjunction with other members of the marketing team a quarterly events and workshops schedule that optimizes market demand and fills our event space and/or classrooms. Carefully select a mixture of content for your market and forecast the impact against quarterly business goals. Identify the proper speakers, partners and instructors to ensure quality programming that fills the room.
Program Execution and Scheduling: You manage all aspects of program execution and aren’t afraid to get your hands dirty. From making sure speakers and instructors show up on time to checking the A/V to writing copy and coordinating with our admissions team on strategically alignment with course launches, you are a rockstar at ensuring details are in place. You will be the face of GA and responsible for high-energy introductions and kickoffs for programs.
Instructor Recruiting and Management: Finding talented instructors and experts is the key to developing a great class or workshop. You will source and evaluate the right people for the job and interface with them while they teach with GA.
Managing the Student Experience: You are responsible for ensuring that the students and event attendees have a great experience with GA. Through student feedback and impeccable program execution, students should feel that General Assembly is invested in their success and feel welcomed into the GA Community.
Strategic Guidance and Team Contribution: General Assembly is a young, fast-growing company, and strategic decisions need to be made on the fly. As a Producer, you will have a hand in those decisions, including participating in decisions around the prioritization and direction of content. You will work closely with other team members (including global marketing, admissions, and operations) to ensure the growth and success of the market as a whole.
Tracking & Reporting: You will keep track of and report on all metrics surrounding your event and workshops plan, identify opportunities and optimizations and address pacing issues as necessary.
- 2-3+ years of work experience, preferably in a customer facing, fast paced role related to marketing/production/community building
- Ability to analyze data and make strategic decisions from it
- Is passionate about (and familiar with) the local tech and startup community
- An ability to multi-task, prioritize, problem-solve, and execute in a timely fashion
- Excellent organizational skills and attention to detail
- Is a highly entrepreneurial self-starter (you can get things done with little direction)
Maintains a positive and solutions-focused attitude at all times, and remains calm and friendly under pressure
Excellent project management and time management skills
Excellent communication and copywriting skills
Meet Some of General Assembly's Employees
Director, Corporate Training Solutions
Michelle and her team provide General Assembly’s Fortune 500 clients with the solutions they need. She oversees all aspects of implementation—from design to execution—necessary for digital success.
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