Marketing Manager, Conversion Rate Optimization
What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.
Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.
We are looking for an exceptional conversion rate optimization (CRO) leader to oversee all paid traffic channels to the Gartner Digital Markets (GDM) websites including Capterra, Software Advice and GetApp. This role ecompasses paid search, display, retargeting, social, contextual, partnerships, branding and more. You will lead and execute across teams to brainstorm and prioritize tests, outline requirements and mock-up initial designs, launch the tests, and analyze results. A deep understanding of the conversion funnel and CRO best practices are required for this role. We are looking for someone with proven experience improving conversion rates, while enhancing user experience and ensuring we hit our monthly and quarterly objectives and forecasts.
What You Will do:
Outline testing hypotheses and ideas. Coordinate with the Marketing and Product teams across SEO, SEM, Branding, and more to brainstorm and outline testing ideas.
Manage the testing roadmap. Develop a prioritized list for all testing ideas using a scoring-based system.
Develop test requirements and mock-ups. Work with our Marketing and Product teams to set the testing goals, draft wireframes and write tech requirements so they can be easily communicated and passed to our Engineering teams for development.
Own the tracking, management, and analysis for all performance marketing tests. You will leverage industry-leading testing platforms to track, report and manage all CRO testing.
Report on testing results. Communicate testing results to management and leadership.
Share and build on successes. Leverage testing learnings across the businesses to accelerate success.
What You Will Need:
CRO expertise. You have 5+ years of experience with CRO and user experience improvements with an established and consistent history of success.
Project management and execution experience. You consistently drive projects and execute through the team to deliver improvements to conversion rate, revenue, profit, quality, user experience and more.
Significant experience in all testing platforms. You have experience using Optimizely, Optimize 360, Adobe, Visual Website Optimizer and other leading platforms.
Leadership and strategist traits. You have at least 1-2 years of experience leading the CRO growth function and working with cross-functional groups to deliver on your goals.
Thirst for overachieving. You don’t meet goals, you set new benchmarks for success. You are excited by new challenges, take calculated risks, and push yourself to achieve maximum results.
Top analytical skills. You are able to analyze large data sets and understand the conversion funnel to run tests that will improve performance. You’re very comfortable with Google Analytics and other analytics platforms.
Risk taking mindset. You’re hungry to deliver growth and have a gritty ‘test and learn’ mentality that is willing to take calculated risks.
Passion about Product responsibilities. You can take testing objectives and translate them into wireframes and requirements that you deliver to our Product and Engineering teams for development.
What We Offer:
Limitless growth and learning opportunities.
A collaborative and positive culture — Your team will be as smart and driven as you
Outstanding compensation — Plus competitive benefits and generous time off
A chance to make an impact — Your work will contribute directly to our strategy
Job Requisition ID:G21433
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Job ID G21433
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