Marketing Database Manager


Position: Marketing Database Manager - Segmentation and Data Management

Location: BKC, Mumbai

Reports to: Sr. Manager

Company Description:

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to clients in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, we work with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA.

Role Purpose:

The position is responsible for audience targeting and segmentation. The role requires deep knowledge of list segmentation in order to identify the right attendee for the right event at the right time. You will use Eloqua, CRM and other databases to identify prospective attendees for regional events, in support of event attendance goals.

Job Description:

Develop targeting process for prospects and go deeper into current prospect and client database to achieve better audience segmentation and targeting;
Devise and implement segmentation, using testing and targeting to maximize lead acquisition and conversion;
Put together targeted Campaign Segments in Eloqua on a regular basis following the Data brief
Responsible for the Segmentation Execution and Strategy in APAC and ANZ and working with the marketing managers to advise them on the segmentation best practices in their regions.
Analysing marketing data to understand what is working and what is not in order to improve on the segmentation execution and marketing ROI.
Determine more cost-effective means to deliver on marketing objectives;
Set up execution and reporting on campaigns
Monitors and tracks efficacy of all campaign efforts and channel attribution
Develops strong partnership with marketing managers and digital teams
Job Requirements:
Associates Degree or Bachelor’s degree in business, marketing, communications, or other related field or equivalent
3 - 5 + years experience in marketing analytics/ database management with proven track record of innovative campaign strategies
Passion for database marketing.
Strong ability to pick up new systems and processes.
Strong collaboration skills, ability to work with others at different levels in the organization
Prior experience with Eloqua, Hubspot, Silverpop, Marketo or another marketing automation platform would be an advantage
Strong data management & data manipulation skills
Advanced knowledge of MS Excel is a requirement, working knowledge of Access and any other analysis tools is preferred.
Familiar with enterprise-level analytics tools, such as Siebel is preferred but not necessary
Proficiency with Data Mining tools is an advantage
Experience with database marketing, marketing automation, and campaign analysis - HTML is a plus


Qualifications:


Position: Marketing Database Manager - Segmentation and Data Management

Location: BKC, Mumbai

Reports to: Sr. Manager

Company Description:

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to clients in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, we work with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA.

Role Purpose:

The position is responsible for audience targeting and segmentation. The role requires deep knowledge of list segmentation in order to identify the right attendee for the right event at the right time. You will use Eloqua, CRM and other databases to identify prospective attendees for regional events, in support of event attendance goals.

Job Description:

Develop targeting process for prospects and go deeper into current prospect and client database to achieve better audience segmentation and targeting;
Devise and implement segmentation, using testing and targeting to maximize lead acquisition and conversion;
Put together targeted Campaign Segments in Eloqua on a regular basis following the Data brief
Responsible for the Segmentation Execution and Strategy in APAC and ANZ and working with the marketing managers to advise them on the segmentation best practices in their regions.
Analysing marketing data to understand what is working and what is not in order to improve on the segmentation execution and marketing ROI.
Determine more cost-effective means to deliver on marketing objectives;
Set up execution and reporting on campaigns
Monitors and tracks efficacy of all campaign efforts and channel attribution
Develops strong partnership with marketing managers and digital teams
Job Requirements:
Associates Degree or Bachelor’s degree in business, marketing, communications, or other related field or equivalent
3 - 5 + years experience in marketing analytics/ database management with proven track record of innovative campaign strategies
Passion for database marketing.
Strong ability to pick up new systems and processes.
Strong collaboration skills, ability to work with others at different levels in the organization
Prior experience with Eloqua, Hubspot, Silverpop, Marketo or another marketing automation platform would be an advantage
Strong data management & data manipulation skills
Advanced knowledge of MS Excel is a requirement, working knowledge of Access and any other analysis tools is preferred.
Familiar with enterprise-level analytics tools, such as Siebel is preferred but not necessary
Proficiency with Data Mining tools is an advantage
Experience with database marketing, marketing automation, and campaign analysis - HTML is a plus


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