L2-Digital Marketing Manager

Overview:

L2 is looking for a top-notch Digital Marketing Manager with experience in SEM, SEO, paid social, and display. This role is responsible for developing and executing a clearly defined growth plan that aligns with our overall marketing and business development strategy. The ideal candidate will have broad digital marketing experience, as well as deep analytical skills.

Responsibilities:

  • Working closely with Director of Marketing to devise targeted acquisition and brand development strategies across various channels from (SEM/SEO) to social to display
  • Creating and managing (traffic, implement, optimize, report) all paid media campaigns
  • Project managing campaign execution with internal teams and external vendor partners
  • Defining and tracking all paid media metrics including, but not limited to, budget distributions, goals, and ROI metrics
  • Liaising between marketing, research, and business development in order to optimize entire customer lifecycle
  • Staying up to date on all digital marketing technology and industry trends
  • Assisting with special marketing projects, as needed


Qualifications:

Skills & Experiences:
· Expertise with Google Analytics, SEO, Google Adwords (search, display, video), paid social platforms (Facebook, Twitter, LinkedIn), retargeting platforms/networks
· Strong copywriting skills
· Proficiency with Excel
· Familiarity with WordPress, marketing automation tools (e.g., Pardot, Marketo, Hubspot, etc)
· Analytical —understands the quantitative process for research and analysis and is passionate about the examination of how data in digital is disrupting marketing
· Strong Communicator —the key is in distilling data down to understandable and consumable bites, using the data to craft a narrative in speech, writing, or analysis
· Entrepreneurial —L2 is moving quickly much like the industry we cover. Must be comfortable with constant change
· Innovative —We are constantly looking to make L2 better and more successful and need people who are always seeking to find the new and better way
· Quick Learner —Things move quickly at L2 and we want folks who can keep up and drive our success
· A doer —Must be someone who executes on plans, someone who can multitask, someone who takes pride in high-level results, and above all else, someone who can get things done
About L2:

L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands. We provide our member brands with actionable, data-driven insights on their digital performance at a fraction of the cost of traditional consulting. We achieve this through our proprietary Digital IQ Index® research.

The L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.

For those who qualify, L2 offers:
· Competitive salary and bonus packages
· Comprehensive benefits (health/dental/vision/disability/life insurance)
· 401(k) with up to 4% matched by company
· 20 days vacation
· "Champagne Friday" happy hour
· Bagel Mondays
· Unlimited Nespresso
· Friday catered team lunches
· Fully stocked fridge and pantry #fuel (cereal, fruit, Siggi's yogurt, chips, guacamole, hummus, sparkling water, etc.)
· Monthly social outings (US Open, trivia nights, rooftop parties, etc.)
· The best coworkers this side of the East River


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