Director, Marketing


To drive leads into the sales pipeline for Supply Chain services through direct marketing activities, and support their progression through the pipeline from sales enablement activities and event design

• Write annual marketing strategy to meet business objectives and deliver that plan through leadership and management of the team

• Ensure the supply chain and SCM world brands are represented consistently and tell a clear story- both visually and through PR, events and social channels.

• Ensure the timely delivery of email, social, website SEO campaigns and assets that will drive leads

• Work with all sales channels to identify target prospects each quarter. Provide sales collateral and ensure campaign follow-up is tracked and visible.

• Ensure high quality design assets are delivered to briefs from across the business.
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Qualifications:


• Degree, plus postgraduate qualification in marketing

• 10+ years marketing management – ideally B2B in a matrixed organization

• Must have worked with direct sales teams

• Full mix experience – product, customer, acquisition and brand marketing

• Marketing team leadership

• Working with design agencies

• Experience of BI reporting tools, EMS and CRM systems to track and report on activity


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