Visual Merchandising Manager - Tysons Corner

The Visual Merchandising / Associate Store Manager is a brand consumer and brand advocate for Athleta Retail Stores. The role supports the General Manager in driving an innovative, amazing customer experience in an effort to operate sales profitably. The Athleta Visual Merchandising / Associate Store Manager serves as an important field representative on the brand's cross-functional team, partnering with the GM to execute on merchandise product lines, brand marketing messages, and key assortment plans, while helping to develop and execute a brand-right customer service experience that exceeds expectations and sets Athleta apart from the competition. The manager is responsible for translating the business plans and strategies developed by the General Manager into day-to-day implementation plans and actions for teams.

This role assesses customer experience feedback and ensures the development of action plans for improvement, to address concerns, and maintain a consistently compelling, innovative experience that delights our customer and consistently exceeds her expectations. The GM models and can clearly articulate the Athleta vision and strategy to store team in a way that engages, motivates, and inspires a customer-centric culture.



  • Ability to gain insight from multiple sources and pro-actively problem solve to create new opportunities

  • Embraces change and the opportunity to try new ideas and processes to reach company goals and positively impact store staff and environment

  • A strong desire and drive to bring the Brand to life in store
  • Drive for results in all company initiatives

  • Provides direction and appropriate feedback to support collaboration and productivity
  • Passion for coaching and developing store team to create a positive environment and shopping experience for the customer


Product Pipeline, Asset and Supply Management

  • Visual Execution
    • Mapping, planning and timely execution of monthly sets in partnership with the General Manager
    • Resolve store specific merchandising opportunities that require adaptions based on store architecture, inventory levels and business trends.
    • Ensures that all brand concepts are represented per company direction
  • Merchandise Operations
    • Replenishment, shipment receiving and processing, backstocking, markdowns
  • Talent Builder:
    • Supports the General Manager with hiring, training and developing a Visual Team
    • Educates store team on standards, presentation and merchandise handling
  • Collaborate with General Manager to integrate both operational and visual objectives
  • Effectively manages time in order to complete all tasks in a timely manner
  • Clearly communicates visual successes and opportunities to the General Manager and provides feedback and ideas on current floor sets, tools and strategies
  • Drive a fun, exciting and rewarding culture within the store team that embodies the Athleta brand values
  • Communicate with General Manager any merchandise and inventory opportunities
  • Ensure company policies and procedures are followed


  • Implements action plans to improve key performance indicators to maximize business
  • Partners with GM to drive store employee talent attraction and retention efforts to drive maximum employee engagement
    • Responsible for hiring and recruiting of store employees
    • Provides on-the-job training to new employees
    • Assesses the effectiveness of the team, and provides the appropriate level of coaching performance feedback
    • Provides regular check-ins and on-going coaching/development for employees
  • Creates, reviews and adjust schedules to ensure appropriate staffing levels to deliver the customer experience
  • Ensures desired brand experience is being fostered in store through individual and team customer interactions
  • Promotes community involvement to drive brand awareness and loyalty, partnering with marketing team in creating and executing community initiatives, events and promotions
  • Fosters customer centric culture by recognizing and rewarding team
  • Ensures optimal floor coverage to maximize customer engagement, selling and task completion based upon the payroll goal
  • Serves as leader on duty
  • Responsible for employee files and audit compliance
  • Creates and outstanding shopping experience bringing Athleta to life through this new expression of the brand (understands and leverages Call Center, catalog & online store)
  • Has a passion for delivering exceptional service everyday and inspires by example
  • Creates an inspiring shopping environment through effective merchandising capability, high in store standards and compelling visual presentation
  • Completes projects as assigned by General Manager
  • Responsible for store opening and closing procedures
  • This role may require a focus on one or more specialties including but not limited to visual merchandising, human resources, community involvement, inventory management

Meet Some of Gap Inc.'s Employees

Dan L.

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Jermaine Y.

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