Sr. Director, Design - Athleta

Athleta is creating a new breed of premium, authentically active and fashion-fueled apparel for a life in motion. Our mission is to ignite a community of active, healthy confident girls who empower each other to realize their limitless potential.

We're looking for people who find inspiration in the same things we do. Like community. Participation. Empowering others. Working as a team. Never forgetting that work isn't work without a little play - and, of course, being a part of something bigger. At Athleta we're always reaching for amazing - and that challenge is what fuels us!

Power of She

General Responsibilities

  • Sets overall direction in the conceptual development of product lines
  • Consistently seeks out Innovation
  • Fully responsible for managing staff in all aspects of entire product design process to include market research, mood board creation, designing, sketching, specing and fit
  • Selects, trains, motivates and evaluates staff
  • Responsible for managing and providing creative direction to design staff
  • Accountable for process improvement, growing business and seeking opportunities to positively affect division/company
  • Responsible for ensuring that product is consistent with market trends as well as business strategy; interprets international/domestic concepts and fashion trends as it relates to market demands, company image and business strategy
  • Oversees selection of fabric and trim
  • Fully responsible for identifying and executing opportunities for process improvement through immediate staff members
  • Provides overall recommendations and sets tone regarding style and fit of product(s) during presentation
  • Ensures consistency of brand




  • In-depth knowledge of design techniques and processes
  • Excellent leadership/management skills
  • Ability to set overall creative tone and lead creative design process
  • Excellent sense of style and color
  • Proven excellent presentation and negotiation skills
  • Ability to deal with managerial issues (ie career development, performance management)
  • College degree in Fashion Design or related field
  • Minimum of ten to 15 years design experience including 5 years of managerial experience
  • Frequent travel is required

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