Site Merchandiser, Toddler Boy + Toddler Girl + Baby, Gap Online

About Us

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world's most iconic brands.

Today we're represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.

Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what's next.

Don and Doris Fisher always wanted to "do more than sell clothes." They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we're still following their lead.

We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

So if you have ideas, if you're talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we'd love to meet you.

Role Description

The US Online Site Merchandiser sits within their divisional Buying team, responsible for driving the business through management of the website. This includes:

  • Manage pre-season strategic & executional deliverables to prepare site for upcoming product launches.
  • Manage in-season strategic & executional deliverables to drive daily sales.
  • Drive continual improvement of our site analytics to assess KPIs to inform pre-season & in-season site strategies.
  • Partner with production to understand technical site & tool functionality to drive efficiencies with existing tools and explore & drive new technical solutions
  • Oversee 1-2 Merchandise Coordinators.

Essential Duties and Responsibilities


  • Contribute robust site learnings to midsights/hindsights based on site KPIs and customer review data.
  • Develop seasonal site strategy based on Buyers' product strategies and internal & competitive site learnings - to include navigation, photography, marketing, copy strategies.
  • Socialize and get buy-in on seasonal site-strategy from key cross-functional partners.
  • Coordinate with other divisions to deliver cohesive cross-divisional site strategies when needed.
  • Partner closely with marketing & creative in the photo pipeline process - review marketing briefs, vet styles to be used in photography, gain cross-functional & leadership alignment on style out.


  • Ensure flawless execution of photo planning process including regular touchpoints with marketing, weekly creative review, and execution by MCs.
  • Actively participate in quarterly and weekly business reviews to understand financial deliverables and use the site as key lever to deliver those financials.
  • Own site merchandising decisions and actions to amplify strong business and turn around soft business.
  • Ensure that site experience is connected to marketing, promo & buying actions.
  • Assist Merchandise Coordinators with site updates as needed during busy periods.




  • 3+ years of experience in ecommerce merchandising or web analytics
  • Possess customer-centric mindset.
  • Possess a clear understanding of financial measurements and how to impact them.
  • Possess strong presentation, listening, verbal and written communication skills.
  • Defend and effectively sell a point of view to both peers and upper management.
  • Analyze a problem skillfully, formulate a logical rationale for the decision and take action.
  • Maintain a cooperative team environment that promotes high performance standards and attainment of goals.
  • Be open-minded to and receptive of others' opinions.
  • Possess the ability to quickly develop tool and system proficiency.
  • Possess basic knowledge of production processes.
  • Demonstrate the organizational ability to facilitate multi-tasking in a fast-paced environment.

Meet Some of Gap Inc.'s Employees

Dan L.

Director Of Merchandising, Gap

As Merchandising Director of Men’s and Women’s fitness, Dan lets customers take the lead on GapFit’s collection. He's involved in many fashioning functions, from detailing design to sampling, swatches, selection and clothing production.

Elise P.

Manager, Corporate Strategy & Business Development, Gap

Elise identifies growth opportunities, new products, and new customer bases. It's her responsibility to keep Gap Inc. at the forefront of industry innovations.

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