Senior Business Analyst – Customer Business Intelligence

We are seeking a Senior Business Analyst who will drive strategic initiatives to support customer analytics and marketing. Candidates must be comfortable conversing with technology, analytics and business partners of all levels to answer tough questions and build strategic, data-driven capabilities. We are looking for a technology leader who can apply her/his leadership skills to a variety of technologies and situations with an emphasis on Big Data and digital marketing. This role is highly visible and ideal for a candidate with senior technology leadership aspirations.


  • Build strong relationships with business stakeholders across Gap Inc, especially marketing, analytic and strategy partners, to understand their business objectives and the data they need to drive decisions
  • Break down business problems into logical components, then work with technology partners to transform those components into data solutions and reports
  • Serve as one of the subject matter experts on customer data and customer reporting tools
  • Facilitate the prioritization of the requirements with the goal of maximizing business value for Gap Inc
  • Serve as product owner in Agile driven software development projects
  • Ensure that data delivered to internal customers meets their needs, is accurate and is reliable
  • Stay abreast of changes in the customer analytics and technology landscape to help the company leverage new ideas and technologies


94105Required Skills & Experiences

  • 8+ years leading technology projects as a project manager or product manager
  • Bachelor's degree
  • Strong written and verbal communication skills
  • Prior software development, database and data integration experience
  • Experience writing users stories and acceptance criteria
  • Experience working with or within a marketing or analytics organization
  • Experience serving in a product owner role in an Agile project
  • Hands-on experience analyzing data and using databases
  • Basic SQL skills
  • Intermediate to advanced Excel skills

Preferred Skills & Experiences

  • Product management experience, especially with customer and/or marketing data
  • Experience with Business Intelligence software
  • Computer science or engineering degree
  • Master's degree (MBA or technical)
  • Exposure to Big Data technology
  • Experience using Adobe Analytics
  • R, Python and web development experience
  • Data science experience or coursework

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