Marketing Manager, Packaging, Product Signage & Product Knowledge

Old Navy makes current American fashion essentials accessible to every family. From day one, Old Navy was a revolution. We were something the world had never seen - fabulous, affordable fashion. We didn't take ourselves too seriously, and we broke the industry's rules. We said fashion didn't have to be just for rich people - it could be for everyone. We opened our first store in 1994 in San Francisco and have been on a roll ever since. Today, customers can shop for their must-have fashion essentials online as well as in one of our 1,000+ stores located globally.

When you work at Old Navy, you're choosing a different path (and a pretty awesome one at that). We believe that style and quality should be accessible to everyone and we work hard to make that possible. Truth is, in fashion, it's easy to be exclusive. It takes a lot more creativity, guts and drive to be inclusive. What we believe in today is exactly what we believed in when we started: we're on a mission to democratize fashion and make shopping fun again. Sound good to you?

Old Navy – a brand for everyone, a place for you.

JOB SUMMARY

Brand Manager of Packaging, Product Signage and Product Knowledge. Position includes:

  • Briefing and execution of all seasonal signage programs
  • In-season updates to existing signage and packaging systems
  • Product packaging development and management
  • Product naming
  • Owner of all key product ideas
  • Oversee all in-store seasonal/branding programs
  • Manage Associate Manager
  • Key liaison with internal Marketing team (Design, Editorial, Technical Production, Print Production) and cross-functional partners (Merchants, Visual Merchandising, Operations, Communications, Legal).
  • Operate as objective partner to lead creative development that delivers on objective
  • Pre-season planning and alignment to develop product signage and packaging strategies & messaging needs.
  • Schedule and facilitate quarterly signage request meeting with merchant leadership.
  • In partnership with the Associate Manager of Product Packaging, brief, manage and execute all product packaging. Strive to be the subject matter expert within the Marketing team.
  • Develop and deliver exceptional creative briefs, including customer insights and competitive landscape, to formally kick-off with internal Marketing team.
  • Be the primary point of contact across Marketing for all product names and product details/benefits. Determine what product is deserving of unique names and brief Creative team to develop names.
  • Key contributor of the Product News document.
  • Partner with relevant Marketing partners to ensure product names are being used as intended.
  • Ability to present at internal creative reviews. Includes weekly reviews with internal Marketing cross-functional team and Marketing leadership.
  • Ability to present at creative shareouts with cross-functional partners (Merchants, Visual Merchandising) and represent Marketing POV and strategy. Drive consensus and communicate out key decisions and responsibilities for next milestone.
  • Shepherd timelines throughout entire creative development for assigned programs. Regularly communicate out program status, deliverables at next milestone and elevate/red flagged timing issues to team/director.
  • Submit all naming and artwork for legal clearance.
  • Support Creative team when necessary by gathering product samples.
  • Lead Associate Manager through development and execution for in-store signage and other projects/responsibilities.
  • Provide recommendations for tools and resources that allow for greater efficiency.
  • Hindsight programs for future key learning's.
  • Monthly competitive shopping. Share findings with internal Marketing team.
  • Anticipate issues and provide practical solutions.

JOB DESCRIPTION

  • Pre-season planning and alignment to develop product signage and packaging strategies & messaging needs.
  • Schedule and facilitate quarterly signage request meeting with merchant leadership.
  • In partnership with the Associate Manager of Product Packaging, brief, manage and execute all product packaging. Strive to be the subject matter expert within the Marketing team.
  • Develop and deliver exceptional creative briefs, including customer insights and competitive landscape, to formally kick-off with internal Marketing team.
  • Be the primary point of contact across Marketing for all product names and product details/benefits. Determine what product is deserving of unique names and brief Creative team to develop names.
  • Key contributor of the Product News document.
  • Partner with relevant Marketing partners to ensure product names are being used as intended.
  • Ability to present at internal creative reviews. Includes weekly reviews with internal Marketing cross-functional team and Marketing leadership.
  • Ability to present at creative shareouts with cross-functional partners (Merchants, Visual Merchandising) and represent Marketing POV and strategy. Drive consensus and communicate out key decisions and responsibilities for next milestone.
  • Shepherd timelines throughout entire creative development for assigned programs. Regularly communicate out program status, deliverables at next milestone and elevate/red flagged timing issues to team/director.
  • Submit all naming and artwork for legal clearance.
  • Support Creative team when necessary by gathering product samples.
  • Lead Associate Manager through development and execution for in-store signage and other projects/responsibilities.
  • Provide recommendations for tools and resources that allow for greater efficiency.
  • Hindsight programs for future key learning's.
  • Monthly competitive shopping. Share findings with internal Marketing team.
  • Anticipate issues and provide practical solutions.

550 TERRY FRANCOIS BLVD.

94158

  • 4-6 years related experience in retail Marketing or agency account management
  • Experience managing teams
  • Prioritization and time management skills. Able to handle a high volume of simultaneous responsibilities within a fast paced, deadline driven environment, while remaining calm and composed.
  • Positive attitude
  • Ability to work through roadblocks
  • Ability to build strong relationships across multiple teams
  • Strong organization skills and attention to details
  • Able to work autonomously with limited director supervision.
  • Demonstrated skills in presenting ideas, negotiating and problem solving at all levels.
  • Strong communication and interpersonal skills and ability to form effective partnerships with internal and cross-functional partners.
  • Presentation skills with business partners at all levels.
  • Flexible and self motivated with differing leadership styles.
  • Ability to balance creative direction with strategic deliverables.

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