Head of Digital Planning & Performance - Brand

Gap Inc. is redefining digital and connected experiences in retail. As one of the world's largest apparel retailers, our many advantages include: scale, leading brands, a large customer base and a significant base of technical expertise and capability.

The digital organization at Gap is responsible for our holistic digital experience - for millions of customers and our six brands (Gap, Old Navy, Banana Republic, Athleta, and Intermix) globally. The team consists of our critical digital capabilities: product management, user experience design, digital and central marketing and content production and development.

Responsibilities and Expectations:

-Brand Liaison

  • Drives brand online and in store revenue growth through planning and coordination of digital marketing activities for assigned brand
  • Leads integrated, top to bottom of funnel marketing planning process for assigned brand - with support from Senior Director and Vice President - integrating data insights and industry/marketing expertise
  • Works on-premise with brand as an embedded team member - spending 60%+ of time working face to face with brand with the remainder coordinating deployments with channel and digital experience leads to amplify key categories and stories
  • Responsible for driving brand marketing objectives - ROAS/uplift, share of voice, revenue targets, customer file health, etc
  • Responsible for arbitrating corporate level and brand level objectives in marketing channels
  • In-depth understanding of concepts and procedures within own subject area and understanding of procedures and concepts in other areas.
  • May understand impact of regulatory requirements, where applicable.
  • Understands emerging competitor/industry trends.
  • Collaborates and leads others in key initiatives and their implementation.
  • Introduces change effectively.
  • Management responsibility for a team or multiple teams of professional/managers.
  • Evaluates sometimes complex situations using multiple sources of information (internal and external sources). Able to filter, prioritize, analyze and validate potentially complex and dynamic material.
  • Develops new techniques to support innovative solutions.
  • Operational responsibility for planning, budget and end results; sets policies and strategic direction for area/team.
  • Negotiates mainly internally and often at senior levels (VP+). May also negotiate externally (clients, government bodies, factories and other organizations).
  • May develop an external presence through publication or speaking engagements.
  • Manages projects of critical important and implements strategic change.
  • Impacts the business through contribution to technical direction and strategic decisions.
  • 4-year degree in Marketing, Finance, or Statistics is required. MBA strongly desired.
  • 10+ years relevant professional experience.
  • Consulting/agency/client management experience strongly preferred
  • Experience managing teams of at least three, ideally managing managers of others.
  • Reports to Head of Digital Planning & Performance, Gap Inc. (Senior Director) Digital Planning & Performance.
  • Retail matrix / Retail customer background preferred
  • Ability to work within an ambiguous environment
  • Self-starter

Tools/technical skills:

  • • Knowledge of Adobe analytics / Omniture
  • • Knowledge of tools across digital marketing channels (e.g. Adwords , MediaMath, Salesforce Marketing, Kenshoo)

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