Global Consumer Payments: Associate Marketing Manager, Gap Brand

The Gap Global Consumer Payments (GCP) team drives customer loyalty and affinity for the brand through the credit card across key customer contact points. The Associate Marketing Manager is an integral part of the team and supports the execution of programs driving cardmember retention. The role requires strong analytical, project management, and creative abilities across the traditional CRM discipline as well as the skill to develop highly effective cross-functional partnerships with key stakeholders within a complex global matrix environment. This position is ideal for a team player who has strong project management, analytical, and marketing skills, and who enjoys relationship building and working across a cross-functional team environment.


  • Participate in the commercial planning process to build out campaigns driving customer retention
  • Support campaign management through ownership of creative briefs, creative reviews and legal feedback
  • Partner with Marketing, Creative, Print Production, and Online teams in the development of creative assets from concept to execution
  • Work with Field Operations to ensure card-focused programs are executed seamlessly in the stores
  • Analyze and interpret financial data and program results to provide weekly reporting and monthly hindsights
  • Pull campaign results and generate reporting and analysis
  • Report and communicate campaign and/or program results to key business partners
  • Develop and manage annual expense budget, open and close POs, forecast and actualize expenses
  • Comfortable with owning small projects and creating project plan/structure for test initiatives




  • 3+ years of relevant work experience in Marketing or related field
  • Organized, self-starter with strong communication and interpersonal skills
  • Financial acumen / analytically curious -- comfortable with numbers and conducting hindsighting analysis; strong Excel skills
  • Experience working with creative teams and creative development process
  • Self-confidence, energy and comfort working in fast paced, dynamic environment
  • Strong time management skills: able to handle a high volume of simultaneous responsibilities
  • Ability to prioritize and work independently while also partnering cooperatively and collaborating with cross-functional teams
  • Flexible and able to adapt solutions to evolving business trends, customer needs and leadership styles
  • Results-oriented, timeliness, attention to detail and accuracy are critical
  • Learn on the fly: learns quickly when facing new problems; relentless & versatile learner; and analyzes both successes and failures for clues to improvement
  • Problem solver: uses logic to solve difficult problems with effective solutions, looks beyond the obvious and doesn't stop at the first answer
  • Bachelor's Degree required

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