Director, Global Digital Brand Management- Gap

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and today we're the world's most iconic American brand.

We're represented in more than 1400 stores in over 40 countries, and online. Our unique aesthetic is optimistic cool, elevated American style. We believe in staying true to our heritage while creating what's next.

Don and Doris Fisher always wanted to "do more than sell clothes," and today we're leaders in employee volunteering and social impact.

If you're full of ideas, if you want to work with phenomenal people, and if you think we should leave the world better than we found it, we'd love to meet you.

OVERVIEW
Bring the Gap brand and product assortment to life across the digital channels and markets. Translate product stories into customer facing messages that drive brand sentiment and business. Balance the need to be brand proud, product proud and commercially viable. Work with cross functional partners to deliver seamless, integrated 360 brand moments.

• Responsible for delivering a strategic seasonal content plan that supports the product assortment, commercial plan and drives the ecommerce business and supports the store business.
• Responsible for leading a team of 8 digital brand managers across all Gap businesses (Women's, Men's, GapBody, Maternity, Kids and Baby)
• Accountable for balancing product/brand storytelling that is commercially viable through a clear briefing and planning process, ensuring the right assets/content are created.• Own marketing pipeline milestones including content strategy, all digital content briefs, photo planning and concept review
• Own bringing to life each seasonal assortment and brand campaign in the digital space
• Key approver in creative review
• Responding to business with content strategy shifts
• Responsible for a deep understanding of the customer (segmentation, lifecycle and behavior)
• Responsible for understanding new technology (personalization, testing)

• Accountable to help drive to the global online P and L
ORGANIZATIONAL LEADERSHIP
• Lead and inspire the Digital Brand Management team to be product obsessed, brand proud, customer focused, innovative and responsive to business
• Sit on the marketing leadership team
• Manage complexities between a vast variety of cross functional teams (merchandising, buying, brand strategy, ecommerce, creative, web production, digital innovation)
• Represent Gap brand in key initiatives with central digital and technology partners

KEY RESPONSIBILITIES

• Own marketing pipeline milestones including content strategy, all digital content briefs, photo planning and concept review
• Own bringing to life each seasonal assortment and brand campaign in the digital space
• Key approver in creative review
• Responding to business with content strategy shifts
• Responsible for a deep understanding of the customer (segmentation, lifecycle and behavior)
• Responsible for understanding new technology (personalization, testing)

KEY EXPERIENCE

• Experience developing strategic content plans
• 10+ years experience in marketing, retail or other relevant field
• Experience working with within a complex and matrixed organization
• Experience working in a face paced environment
• Experience in email and or retention marketing is a plus
• Incredible interpersonal skills
• Incredible storyteller with an ability to translate product stories into customer facing messages

KEY BENEFITS:

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
  • Employee stock purchase plan.
  • Employees receive medical, dental, vision and life insurance.
  • Employees can apply for tuition reimbursement.
  • Family care programs.
  • Commuter benefits.
  • Pet Discount Program.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.


Meet Some of Gap Inc.'s Employees

Dan L.

Director Of Merchandising, Gap

As Merchandising Director of Men’s and Women’s fitness, Dan lets customers take the lead on GapFit’s collection. He's involved in many fashioning functions, from detailing design to sampling, swatches, selection and clothing production.

Jermaine Y.

Director, Global Licensing & Partnerships, Gap

Jermaine is responsible for all visual aspects of Gap merchandising for licensed product. He focuses on honing the Gap brand to the target audience and introducing products to the global marketplace.


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