Director, Customer Contact Strategy - Athleta

Athleta is creating a new breed of premium, authentically active and fashion-fueled apparel for a life in motion. Our mission is to ignite a community of active, healthy confident girls who empower each other to realize their limitless potential.

We're looking for people who find inspiration in the same things we do. Like community. Participation. Empowering others. Working as a team. Never forgetting that work isn't work without a little play - and, of course, being a part of something bigger. At Athleta we're always reaching for amazing - and that challenge is what fuels us!

Power of She


  • Own and execute a customer lifecycle marketing strategy to drive acquisition, repeat sales and build loyalty
  • Own the end to end financial forecasting of demand and profitability of direct to customer marketing campaigns, including customer metrics
  • Drive continued optimization and evolution of our catalog program, direct mail and email, including lifecycle trigger programs, transactional messaging, segmented strategies and personalized campaigns
  • Develop the vision and strategy for how we use key communication channels (including catalog, email, direct mail) to drive growth from both first time purchasers as well as repeat customers
  • Oversee the analysis of customer contact strategies including segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance, and communicate results
  • Manage a small team of talented marketers and ensure their continued development and growth



  • Develop bench-strength and succession planning thru ownership of division process & execution
  • Lead team by providing and creating a collaborative, innovative and results-orientated environment
  • Drive career development and skill development of teams to ensure job satisfaction, retention and future talent development


  • Lead continuous improvement of business processes to ensure ongoing effectiveness and efficiency
  • Drive for efficiencies in reporting and analysis for internal and external teams
  • Lead test development cross functionally with merchandising, creative, digital and credit card teams


  • Lead the development of the customer forecast on a monthly basis to evaluate opportunities / risks for the brand
  • Drive strategies to improve customer metrics
  • Lead the development of annual, seasonal, monthly and weekly plans
  • Ensure that marketing strategies meet financial objectives
  • Drive continuous optimization of catalog contact strategy through testing, data analysis, and partnering with merchandising and creative teams




  • 7+ years of Marketing experience in areas including email, CRM, loyalty, direct mail, and customer segmentation, ideally for an omnichannel brand (online and stores)
  • Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets
  • Strong analytical skills with the proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data). Familiarity with testing methodology and desire to drive results through analytics
  • Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations

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