Director, Brand Marketing Planning & Strategy - GAP TEMP

About the role

SUMMARY

A critical team member of the Athleta Brand Marketing team, the Director of Brand Marketing helps lead the omni-channel seasonal marketing strategy, planning and implementation, ensuring that the big brand and product ideas are powerfully brought to life across all major brand touchpoints, in order to grow brand awareness, acquire new customers, drive traffic/conversion and deepen the emotional connection consumers experience with our brand.

ESSENTIAL DUTIES & RESPONSIBILITIES

SEASONAL BRAND MARKETING STRATEGY & PLANNING
What you'll do

  • Lead the omni-channel seasonal marketing strategy, planning and implementation, ensuring that the big brand and product ideas are powerfully brought to life across all major brand touchpoints
    • Play an integral role in identifying big brand and product ideas for every season and brief into omni-channel marketing and creative team
    • Lead seasonal omni-channel hindsighting and competitive analyses to inform seasonal marketing strategies
    • Partner with customer insights team to inform seasonal marketing strategies
    • Support Senior Director in overseeing omni-channel marketing team in bringing the big seasonal ideas to life in a powerful, differentiating and emotionally engaging way across all brand touchpoints
    • Develop brief for and oversee seasonal campaign/theme activations, seasonal product naming and packaging requests
    • Partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact
    • Present seasonal marketing strategies and plans to cross functional partners and senior leadership team to garner buy in and obtain approvals
    • Create executive-level brand marketing results updates (i.e. "brand marketing dashboard")
Who you are
  • 10+ years brand marketing strategy and planning experience with fashion/apparel, consumer brand and/or marketing agency
  • Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus
  • Omni-channel brand marketing experience with a strong understanding of digital
  • Excellent brand marketing strategy development and execution experience and skills with proven track record of driving strong business results
  • Ability to translate product, trend and merchandising information/strategies into marketable product messages
  • Desire to build a brand and aptitude for original, creative ideas; open-minded to new approaches
  • Strong promotional/traffic-driving ideation/concepting skills
  • Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams
  • Strong leadership skills, detail-oriented, organized and self-motivated
  • High comfort level with and ability to powerfully present / garner buy in from senior leadership team
  • Experience with creative development and effectively briefing in and working with creative teams
  • Strong verbal, written communications and presentation skills
  • Strong project management skills, including demonstrated track record in managing complex projects
  • Comfortable with operating in a fast-paced environment and dealing with ambiguity
  • Proficient in Macintosh Word, Excel, Outlook, Powerpoint and Teams
  • BA required


Back to top