Digital Customer Marketing Senior Email Developer

The Senior Email Developer is responsible for the development of highly dynamic email marketing campaigns across Gap Inc's brand portfolio. This role will require deep knowledge of HTML/CSS and JavaScript/AMPScript to code personalized customer facing email communications within the Salesforce Marketing Cloud platform. This role will also act as the Team Lead for 4-5 Email Developers, ensuring that we build a best-in-class email marketing organization, valuing growth and mentorship.


  • Under the direction of the Sr. Manager – Email Content & Production Solutions, serve as the point-of-contact for our Gap Inc. brand partners on highly dynamic email campaign build-outs
  • Manage the growth of a team of Email developers, ensuring proper mentorship in the ways of training, troubleshooting, and pushing for opportunities to learn new things
  • Work closely with Salesforce Campaign Managers to ensure on-time deliverables, including the communication of status, complications, developments and next steps
  • Deliver production for all assigned email marketing campaigns, which includes slicing PSD files, converting to HTML, utilizing AMPScript to code content against data, QA'ing against customer profiles, and addressing change rounds and revisions
  • Work closely in the SFMC platform to utilize all available tools, resources and information to ensure accuracy across all email builds, including cross platform, browser, device compatibility
  • Receive assets from in-house brand Creative teams, but work independently on production aspects
  • Utilize knowledge and research of current email best practices to make suggestions in regard to design, layout, messaging and deliverability
  • Setup A/B testing content for emails


94105• Bachelor's Degree (B.S.) in related field or equivalent education experience

  • 4+ years hands-on email coding and production experience
  • 2+ years of experience managing team members directly or indirectly
  • Fluency in HTML/CSS – proficiency in responsive email design and must understand cross-browser and front-end development issues
  • Experience with enterprise email technology (Salesforce Marketing Cloud/ExactTarget, Responsys, BlueHornet, Silverpop, Strongmail, etc.) strongly preferred
  • Knowledge of JavaScript or Ampscript
  • Knowledge of CAN-SPAM and e-mail regulatory compliance
  • Understanding of email design and delivery issues within various platforms
  • Very high attention to detail
  • Excellent written and oral communication skills
  • Strong organizational, time-management and problem-solving skills
  • Versatility, flexibility and a willingness to work within constantly changing priorities
  • Ability to multitask complex projects independently
  • Proven ability to meet deadlines with effectiveness, accuracy and efficiency

Meet Some of Gap Inc.'s Employees

Dan L.

Director Of Merchandising, Gap

As Merchandising Director of Men’s and Women’s fitness, Dan lets customers take the lead on GapFit’s collection. He's involved in many fashioning functions, from detailing design to sampling, swatches, selection and clothing production.

Elise P.

Manager, Corporate Strategy & Business Development, Gap

Elise identifies growth opportunities, new products, and new customer bases. It's her responsibility to keep Gap Inc. at the forefront of industry innovations.

Back to top