Digital Customer Marketing Email Developer

The Email Developer is responsible for the hands-on coding, building and testing of customer-facing email marketing communications within the Salesforce Marketing Cloud platform. This position is expected to utilize both HTML expertise and email marketing best practices where applicable within the daily responsibilities.


• Under the direction of the Senior Email Developer, serve as the point-of-contact for our Gap Inc. brand partners on email campaign build-outs
• Work closely with Salesforce Campaign Managers to ensure on-time deliverables, including the communication of status, complications, developments and next steps
• Deliver production for all assigned email marketing campaigns, which includes slicing PSD files, converting to HTML, QA'ing against customer profiles, and addressing change rounds and revisions
• Work closely in the SFMC platform to utilize all available tools, resources and information to ensure accuracy across all email builds, including cross platform, browser, device compatibility
• Receive assets from in-house brand Creative teams, but work independently on production aspects
• Utilize knowledge and research of current email best practices to make suggestions in regard to design, layout, messaging and deliverability
• Setup A/B testing content for emails

• Must have a HS Diploma or equivalent (G.E.D)
• Bachelor's Degree (B.S.) in related field or equivalent education experience
• 2+ years hands-on email coding and production experience
• Fluency in HTML/CSS - proficiency in responsive email design and must understand cross-browser and front-end development issues
• Experience with enterprise email technology (Salesforce Marketing Cloud/ExactTarget, Responsys, BlueHornet, Silverpop, Strongmail, etc.) strongly preferred
• Knowledge of CAN-SPAM and e-mail regulatory compliance
• Understanding of email design and delivery issues within various platforms
• Knowledge of JavaScript or Ampscript is a plus
• Very high attention to detail
• Excellent written and oral communication skills
• Strong organizational, time-management and problem-solving skills
• Versatility, flexibility and a willingness to work within constantly changing priorities
• Ability to multitask complex projects independently
• Proven ability to meet deadlines with effectiveness, accuracy and efficiency

Meet Some of Gap Inc.'s Employees

Dan L.

Director Of Merchandising, Gap

As Merchandising Director of Men’s and Women’s fitness, Dan lets customers take the lead on GapFit’s collection. He's involved in many fashioning functions, from detailing design to sampling, swatches, selection and clothing production.

Jermaine Y.

Director, Global Licensing & Partnerships, Gap

Jermaine is responsible for all visual aspects of Gap merchandising for licensed product. He focuses on honing the Gap brand to the target audience and introducing products to the global marketplace.

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