Associate Producer, Gap Online

The Associate Producer on the Production team assists in the scheduling and management of website marketing and content; the tracking and communication of marketing and product pipeline deliverables; and driving issue resolution and communication related to site tools and functionality. Responsible for the project management of web marketing launches from ideation to execution.


Business & Finances:

  • Understand business goals and requirements for all website projects. Create detailed implementation schedules for each project and validate/communicate out with needed project resources.
  • Coordinate project activities from various business partners including Merchandising, Marketing, Creative, Web Development, QA, and 3rd party vendors, among others.
  • Ensure project is launched on time and meets initial project requirements. Keep management notified of progress and/or deviation from project schedule (deliverables, milestone dates, resources, etc.).
  • Drives the review and final sign-off of web site content; documents feedback and manages any required changes.
  • Assists in leading key meetings owned by Production. Records action items and communicates out to owners for follow-up and completion.
  • Assists business partners to manage production of product content: copy, images and outfits.
  • Leverages site product, content, and category management tools to update and push content to web site.

Customers & Markets:

  • Responds quickly to change in scope or project schedule, communicating to management any impacts to the project and the overall website.
  • Acts as first line of support for cross-functional teams within when website and tool production issues occur. Works with Tech Operations and Product Management to facilitate resolution and communicate updates to brand teams.
  • Develops communications to business on site/tool issue status, feature releases, dates and workarounds.

Managing & Operating Practices:

  • Owns the documentation, maintenance, and communication of the monthly/weekly site content delivery schedule; works with manager to ensure accuracy on an on-going basis.
  • Assess processes and communication methods of delivery schedule, and identify improvement areas. Work with manager to implement change where needed.

Leadership & Employees:

  • Proactively seeks out opportunities to learn more about brand business processes and systems. Uses knowledge to suggest new ideas and change to improve overall efficiency of processes.


  • Partners regularly and creates teams with members of functional areas including Marketing, Planning, Merchandising, Design, Photo Studio, Creative Technology, Product Management and IT.

1) Knowledge, skills & abilities:

  • Understanding of web production and release processes, including direct experience with website tools and technologies.

  • Highly detailed oriented, experience in managing project management and communication deliverables for multiple projects at any given time.

  • Excellent oral/written communication, analytical and interpersonal skills.
  • Self-motivated and driven. Ability to work well independently and within a group setting.

2) Minimum educational level:

  • Bachelor’s Degree or equivalent

3) Minimum experience:

  • 1-3 years of detailed task planning and execution experience
  • 1-3 years of related online experience with a strong preference for ecommerce

Back to top