Associate Marketing Manager, Divisional Content - Kids, Toddler, Baby

What you'll do

  • Learning Agility
  • Innovation Cultivator
  • Collaboration & Influencing
  • Resourcefulness
  • Owns content planning and execution for all Kids, Toddler and Baby brand content across omnichannel placements, including:
    • Site product and storytelling content
    • Email product and storytelling content
    • Product-driven store signage
  • Creates inspiring marketing briefs that combine a customer-first mindset with a focus on business priorities and a clear product point-of-view, leveraging key inputs from the Analytics team and Global and Online Merchandising
  • Drives pre-season planning for KB divisions to develop thoughtful omni strategies, ensuring all messaging is backed by strong product, impactful store presentation (retail signage specifically) and compelling sort experiences (digital messages specifically)
  • Participates in all photo pipeline and in-season dialogues as the KB Marketing representative, inclusive of photo planning, in-season kick-off, creative reviews, final layout reviews, and mechanicals approval, partner with internal teams to lead creative development that delivers on objectives within budget
  • Partners with Sr. Manager and Director to ensure that KB priorities are represented throughout the business pipeline, from initial Commercial Plan dialogues through to final execution
  • Leverages weekly analyses, seasonal hindsights, competitive research and store visits, maintaining a deep understanding of the KB divisions' marketing effectiveness and driving for action in light of learnings
  • Supports Sr. Manager in ensuring Marketing materials are produced and posted in mock store for monthly leadership walk-throughs
  • Knows the KB customer experience end-to-end, bringing an understanding of the market and competitive trends to all placements
  • Partner closely with Visual Merchandising on signage strategies and placements
  • Manage store communications for all KB signage efforts to ensure proper placement and execution
  • Spearhead any testing initiatives for KB divisional assets on site, email, and in store
Who you are
  • 2-3 years of experience in consumer marketing; content marketing experience required
  • Proven ability to translate product stories into compelling marketing messages; a natural storyteller
  • Strategic, data-driven, global thinker with a customer focused mindset
  • Solid analytical skills, ability to glean insights and tell a story from data
  • Strong ability to prioritize on the go
  • Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising
  • High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
  • Laser focused on results both at an individual level and for the team at large
  • Self-starter with an innate sense of curiosity and eagerness to test and learn
  • Experience in fashion and retail strongly preferred
  • BA/BS required

Meet Some of Gap Inc.'s Employees

Tamika N.

Production Manager, Gap Factory

As Production Manager, Tamika sources all sorts of fabrics and clothing materials in order to help bring the Design and Merchandising Team’s vision to life for Gap Factory.

Jared W.

IT Business Analyst

Jared operates as a function lead between Gap’s business partners and technical leads. He helps them understand the business requirements to deliver high-quality technology to Gap’s customers.

Back to top