Associate Manager, Email Marketing

About the role

What you'll do

  • Learning Agility
  • Innovation Cultivator
  • Collaboration & Influencing
  • Resourcefulness


Key
  • Responsible for developing meaningful and compelling email contact strategies in season for our US, CDA and MX markets to drive traffic to our store and online experiences.
  • Maintain the email marketing calendar for select events/campaigns across markets to ensure our subscribers are receiving a cohesive, accurate and relevant experience in email.
  • Be an expert in using data to drive customer behavior in email and improving our email contact strategies.
  • Partner with internal (Email Production, Central Email CRM and Operations teams) and external (email vendor) groups to ensure emails are executed flawlessly.
  • Assist Email Manager and Sr. Manager in weekly, monthly and ad-hoc email reporting.
  • Assist Email Manager with channel and campaign level testing as needed.

Who you are
Requirements:
  • Email marketing experience preferred
  • Must possess understanding of segmentation and/or personalization strategies
  • Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • Exceptional problem solving and critical thinking skills
  • Strong written and verbal communication skills
  • Must have excellent attention to detail and a sense of urgency
  • Passion for Gap and the retail/fashion industry and a track record of being customer focused.
  • A 'test and learn' mindset
  • Familiarity with enterprise-level analytics platform required. Experience with Adobe Analytics/Omniture preferred
  • Experience with email vendors (Salesforce, Moveable Ink, etc) a plus.
  • Background in ecommerce preferred
  • 1+ years of marketing or analytics experience


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