Assistant Manager - Athleta - University Park Village

The Assistant Manager is a brand consumer and brand advocate for Athleta Retail Stores. The role supports the Associate Manager & General Manager in driving an innovative, amazing customer experience, in an effort to operate sales profitably. The Athleta Assistant Manager serves as an important field representative on the brand’s cross-functional team, partnering with the Associate Manager and GM to execute on merchandise product lines, brand marketing messages, and key assortment plans, while helping to develop and execute a brand-right customer service experience that exceeds expectations and sets Athleta apart from the competition. The Assistant Manager is responsible for executing the day-to-day plans and strategies to provide an amazing in-store experience.

This role assesses customer experience feedback and ensures the development of action plans for improvement, to address concerns, and maintain a consistently compelling, innovative experience that delights our customer and consistently exceeds her expectations. The GM models and can clearly articulate the Athleta vision and strategy to store team in a way that engages, motivates, and inspires a customer-centric culture.


  • Implements action plans to improve key performance indicators to maximize business
  • Partners with Store Manager and GM to drive store employee talent attraction and retention efforts to drive maximum employee engagement

    • Assists Associate Store Manager with hiring and recruiting of store employees
    • Assists Associate Store Manager with on-the-job training to new employees
    • Assesses the effectiveness of the team, and provides the appropriate level of coaching performance feedback
  • Ensures desired brand experience is being fostered in store through individual and team customer interactions.

  • Promotes community involvement to drive brand awareness and loyalty
  • Fosters customer centric culture by recognizing and rewarding team
  • Serves as leader on duty 
  • Creates and outstanding shopping experience bringing Athleta to life through this new expression of the brand (understands and leverages Call Center, catalog & online store)
  • Has a passion for delivering exceptional service everyday and inspires by example
  • Creates an inspiring shopping environment through effective merchandising capability, high in store standards and compelling visual presentation
  • Responsible for opening and closing procedures 
  • Works with visual merchandising team to effectively position merchandise and signage within the store
  • Completes projects as assigned by Associate Store Manager and GM
  • This role may require a focus on one or more specialties including but not limited to visual merchandising, human resources, community involvement, inventory management

Knowledge, skills and abilities:

  • Ability to establish & maintain effective relationships with employees and customers
  • Possesses a strong character/ethical core – distinctly knows the difference between doing what is right vs. doing the right thing  
  • Ability to interact cooperatively and work as a team towards a common goal. Can communicate a compelling vision and manage successes and failings along the journey in a highly collaborative fashion  
  • Results driven – Inspires and motivates to exceed goals
  • Skilled problem-solver - Applies rigorous logic & methods to solve ambiguous problems
  • Effectively prioritizes and provides focus for self and team, with appropriate attention to detail
  • Effective Communicator (verbal and written) – Clearly articulates point-of-view, adapts communication style to audience, listens and asks questions to solicit feedback, and disseminates information effectively 
  • Leads through coaching and motivation.  Can build a winning team filled to achieve the same end-goal. Sets a compelling vision and manage successes and failings along the journey in a highly collaborative fashion.  
  • Demonstrates ability to build and maintain strong, business-oriented relationships with leaders at all levels. 
  • Possesses a strong visual merchandising sense; knows the power of styling to drive customer satisfaction.
  • Knowledge of in store systems, policy and procedure


  • Minimum 6 months previous retail experience preferred 


  • Some college preferred

Physical Requirements:

  • Ability to travel as required
  • Ability to work nights and weekends as appropriate to schedule requirements
  • Ability to lift and carry 30lbs
  • Ability to maneuver around sales floor, back room and office areas
  • This job description intends to describe the general nature and level of work being performed by associates assigned to this job. It is not intended include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.


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