Program Manager, National - McLean

Gannett is an international media and marketing solutions company and one of the largest, most geographically diverse local media companies in the U.S. Through its powerful network of digital, mobile and print products, the company informs and engages more than 110 million people every month. Gannett’s Digital Assets include USA TODAY, USA Weekend and national advertisers throughout all 110 Gannett owned local community papers (USCP) and their respective sites and digital assets. We exist to make communities stronger. To do that, we inform them, equip them, empower them — in part as an award-winning news organization, but also as a modern media company acting as a force for the greater good. And in doing so, we’re fostering deep and vital connections between the members of our communities and the world around them.

We are looking for a Program Manager with a passion and aptitude for branded content production, creativity, organization, and client service. In this position, you will play a key role on a fast-growing studio team to ensure that all projects and campaigns are efficiently and effectively executed and embody our point-of-view as a creative agency with an editorial voice. This position works directly with advertising clients and across the organization to provide support for custom branded content products, campaigns, and serves as the internal expert and leader on branded content executions to advise on best practices, troubleshooting, and optimization. This position requires extremely strong communication skills and flawless project management and execution capabilities.

Responsibilities of the role include:

  • Serve as the main point-of-contact with clients on all branded content components of a program
  • Responsible for management of day-to-day branded content campaign workflows and overall program timeline
  • Ensure all sponsored content is delivered on time and represents the highest creative and editorial standards
  • Responsible for maximizing content performance by implementing, monitoring and optimizing promotional plans across owned, offsite, social and paid channels
  • Utilize A/B testing and other data-driven methods to maximize traffic to and interaction with branded content
  • Create performance recap reports with key insights to provide to clients on a weekly basis and at campaign end
  • Track success of branded content programs, compile results and provide recommendations for future programs, with the ultimate goal of program renewal and incremental revenue
  • Compile cross-campaign insights, learnings, and best practices and present to stakeholders across the company
  • Participate in client sales calls to communicate best practices for sponsored content, assess program objectives, ensure execution aligns with client objectives, and provide insights and recommendations
  • Stay abreast of content marketing and native advertising trends in order to best service existing accounts and develop new relationships
  • Help create, manage, and improve project documentation, including contracts, scopes of work, project plans, client-facing deliverables, client feedback, research, testing results, pre-launch checklists, post-launch cleanup, and postmortems on an on-going basis
  • Assist VP, Branded Content on special projects as needed

The ideal candidate has:

  • 5+ years of account or campaign management experience at a major publisher or agency
  • A proven track record of communicating and co-collaborating with brands and their agency partners to execute multi-platform custom branded content or marketing programs that include custom print, digital, event and/or consumer promotions
  • Superior organizational skills, is deadline-driven and proactive
  • Critical thinking skills and can see the larger goals of a project without losing site of important details
  • A diplomatic and tactful approach when dealing with creative teams, freelance talent, and clients
  • Excellent customer service in written and verbal communication
  • The desire to work in a fast-paced environment and handle multiple projects simultaneously
  • The willingness to embrace a startup atmosphere and wear multiple hats
  • The ability to think outside-of-the-box
  • Familiarity with content management systems, digital ad technologies and executions a big plus
  • Experience using social media, search engine optimization and HTML a big plus
  • A bachelors degree in communications, advertising, marketing, or other related field

What we offer:

As a part of Gannett Co., Inc., the nation’s largest media and marketing solutions company, we offer a dynamic, community-focused environment where individuals are rewarded for exceptional performance. We offer competitive salaries and benefits, including health care, dental and vision coverage, flexible spending account, 401(k), paid time off, and tuition reimbursement. Pre-employment drug testing and background screening are required.

About Gannett:

Gannett Co., Inc. (NYSE: GCI) is a next-generation media company committed to strengthening communities across our network. Through trusted, compelling content and unmatched local-to-national reach, Gannett touches the lives of nearly 100 million people monthly. With more than 110 markets internationally, it is known for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA TODAY and specialized media properties. To connect with us, visit www.gannett.com

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.

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