Marketing Client Strategy Specialist - Media Advertising

Marketing Client Strategist – Media Advertising

The Milwaukee Journal Sentinel, PART OF THE USA TODAY NETWORK, is seeking a Client Strategist.

Client Strategy Specialist will develop and implement all B2B marketing and client strategy initiatives for assigned markets. Work with B2B manager or Client Strategy Director for strategy to execute locally. Position will require hands-on-approach to execution and direct customer interaction. Leads client strategy efforts and b2b marketing tactics aimed at engaging customers. Manages the development and execution of local marketing and sales support strategies. Partners with Insights and Research teams to provide actionable market analytics and research insights. Utilizing resources, coordinates production and implementation of creative development, media planning, communication, advertising, marketing, promotions, social media, and public relations. Responsible for building a deep and productive relationship with key clients and external b2b community partners.

In this role, you will:

Develop B2B marketing and sales support plans, including implementation of regional and corporate segment and client strategies and market development strategies.

Oversee development, communication and training of reports and tools for field access to market intelligence and information working with company’s Insights and Research teams.

Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of B2B digital marketing.

Manage the development and execution of local B2B marketing campaigns to ensure content and brand messages are consistently built across multiple channels meeting lead generation and revenue volume goals and brand perception objectives.

Manage relationships with local market B2B related employee engagement, communication, external community partners and special events/sponsorships.

Manage and execute B2B Marketing events to generate leads, increase retention and improve brand perception in the business community.

Manage business-to-business social media strategies to support and evaluate local market’s marketing efforts, service issues, content engagement and overall messaging; building the ‘voice of the customer’ in everything that we do.

Here’s what you need:

Bachelor’s Degree in Marketing, Business, or related field

5 yrs. experience in B2B or B2C Marketing and/or business development experience

Key competencies:

Marketing strategy, plan development, and research related competencies.

Demonstrated responsibility for supporting the accountability for delivering significant revenue in a competitive business-to-business environment.

Excellent organizational, written and verbal communication skills.

Ability to work effectively in a sales support organization and the ability to gain and maintain a deep understanding of the markets and associated industry trends.

Negotiation skills and Demonstrated ability to work effectively in a matrixed organization with local and remote stakeholders.

About USA TODAY NETWORK:

The USA TODAY NETWORK is the largest local to national media network in the country. Powered by integrated and award-winning news organizations with deep roots in 92 local communities, plus USA TODAY, the multiplatform news network informs and engages more than 100 million people every month through its diverse portfolio of digital, mobile, and publishing products. To connect with us, visit http://www.gannett.com/

Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.


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