Graphic Designer - Client Strategy

Graphic Designer

Michigan.com, Michigan’s Largest Media Marketing Company, part of the USA TODAY NETWORK, and the leader in delivering engaging news and information, has an immediate opening for a Graphic Designer. We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS and resources, and provide our clients the INTEGRATED MARKETING EXPERTISE to help them achieve their goals.

Our formula is simple – We combine the largest news and information audience in the state with the top multi-platform marketing experts to provide businesses with a single partner with one purpose, to help them grow. We deliver the trusted brands of Michigan’s largest audience, including the Detroit Free Press/freep.com, The Detroit News/detroitnews.com, O&E Media/hometownlife, Livingston Daily Press & Argus, Lansing State Journal, Battle Creek Enquirer, and Port Huron Times Herald, combined with proven research, creative, strategy and marketing expertise.

Positon Summary:

Responsible for conceptualizing, designing and executing multiple, integrated, creative concepts across all media. The Graphic Designer will develop and finalize projects for client solutions, as well as working on other internal design needs as required. This position will visualize client needs and transform them into effective business solutions.

Key Responsibilities:

Conceptualizes skills across multiple digital and offline media and messaging platforms based on close collaboration with sales reps, sales managers and strategists.

Implements branding/re-branding strategies as part of the client creative directive that inspires and excites Client Strategy staff and local and regional clients.

Translates vision and client needs into compelling, executable creative/campaigns.

Regular and effective copywriting to be used in client solutions.

Exhibits presentation skills and the ability to collaborate effectively with internal and external decision makers and influencers.

Effectively utilize internal Gannett resources and effectively sources and manages outside creative resources across markets.

Works collaboratively with other art directors and designers from other regions while staying abreast and being able to implement new technologies.

Develops relationships with assigned accounts to identify advertising needs, understanding of branding/company imaging requirements and multi-platform solutions.

Keep current on technical procedures of print and digital production internally, and design and consumer trends externally to effectively develop solutions for clients.

Organizes and participates in brainstorming sessions to develop and collaborate in regard to creative ideas.

Qualifications/Competencies Desired:

Bachelor’s Degree preferred

3+ years graphic design experience

Campaign development experience

Creative project experience

Technical design acumen

PC Microsoft Office including (Excel, PowerPoint, Word), Photoshop, Illustrator, InDesign, Quark, Mactive, etc.

Digital Acumen including web pages

Client In-take skills

Problem Solving, Analytical, Collaborative, Customer Service/Client Relationships, Written Communication, Presentation Skill, Interpersonal Skills, Confidentiality, Ability to work independently, Ability to Meet Deadlines

Ability to understand and apply style/content differences between newspaper, magazine and online content to process ads appropriately for different products.

Ability to process and produce multiple ads in a short time frame- resizing art/layout accordingly to specs. Basic understanding of print production processes.

Must be able to manage multiple projects simultaneously under the pressure of deadlines.

Excellent proofreading, spelling, grammar and punctuation skills. Strong communication skills with ability to work in a team environment.


The USA TODAY NETWORK is the largest local to national media network in the country. Powered by integrated and award-winning news organizations with deep roots in 92 local communities, plus USA TODAY, the multiplatform news network informs and engages more than 100 million people every month through its diverse portfolio of digital, mobile, and publishing products. To connect with us, visit http://www.gannett.com/

Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.

Back to top