Digital Optimization Specialist I
The objective of theDigital Optimization Specialist to manage the ad campaign lifecycle, including
pre-sale planning and objective setting, optimization, reporting, and needed
improvements to the campaign to deliver results. The Digital Optimization
Specialist partners with account managers and account executives, to manage
performance goals surrounding campaigns and provides upsell and cross sell
opportunities to achieve customer expectations. He or she drives results in
order to support customer retention. The Digital Optimization Specialist is
responsible for building revenue through superior campaign management and
customer relationship management.
ESSENTIAL JOB FUNCTIONS:
List in order of importance the major responsibilities of the job and estimate the percentage of
time spent on each responsibility RESULTS Product Knowledge Demonstrates deep
understanding of the digital advertising marketplace.
- They leverage the
portfolio of Gannett digital ad and media services offerings to meet customer
objectives. Monitoring Utilizes Display Ad Network tools, Central Ad Ops
Communications, and DMS tracking systems to monitor the performance of active
campaigns. Assisting with Campaign Asset Improvements Identifies opportunities
for improving the quality of creative products that are encompassed in the
campaign including email blasts, ad creative, and keywords used in online ads.
Reporting and Sales Support Engages with the Sales teams to provide regular
reporting updates about the performance of campaigns. Inventory Management (pre
sales) Identifies sell thru and sales/sponsorship opportunities and conveys to
the sales teams for immediate action Post Campaign Follow-Up Partners with
Account Managers to monitor and deliver the components of the campaign
2. STRATEGY Strategic Planning & Organization Collaborates with the account executives and
marketing team to stragetize, plan, and execute campaigns with appropriate
metrics to meet client goals. Campaign Performance Repository Utilizes a sales
repository such as Sales Force and a shared drive to upload campaigns
performance reports and notify sales teams of results. Digital Analytics with
Upsell Recommendations Works with Account Executives and other departments to
tell the story and prove the value of campaigns that drive results for
customers. Includes upsell and cross sell product recommendations to achieve
client expectations and increase digital market share. Time Management
Effectively manages workflow and multiple projects in a timely manner to meet
deadlines. Proactively initiates projects as needed to support sales team.
3. COMMUNICATION Partner & Vendor Contact (Post Sale) Serves as primary contact with vendors
(central ad ops/GO Digital) for tasks including troubleshooting campaign
problems, performance reporting, and other functions related to optimization of
sold advertising plans. Communication Constantly communicates with Account
Managers, sales team, and all internal departments to resolve issues as they
pertain to campaign fulfillment (delivery in full) and optimization. Creates
engaging and effective campaign performance reports and presentations. Team
Communication Keeps sales teams informed about the performance of their
campaigns. Regularly communicates with Central Ad Operations and other vendors
to maintain knowledge of campaign performance and issues. Work load
Communication Works with fellow Digital Optimization Strategists to balance workload.
Notifies supervisor of potential work overload or future scheduling issues.
4. POTENTIAL (COLLABORATION & CHANGE MANAGEMENT) Agent for Change Drives initiatives for
positive, constructive change. Looks for opportunities to encourage others to
become an agent for change. Collaborative Gains trust and consensus of
teammates and works with sales team and other internal departments on campaign
performance metrics, tracking, and results-oriented advertising plans for
customers. Openness to Coaching Accepts and seeks out mentoring and coaching
for improvement. Enthusiastic for Change Embraces and quickly adapts to change.
Creative Thinking Works in conjunction with the sales team to assess the kinds
of solutions that will drive results for customers . Offers ideas to enhance or
streamline our internal processes.
2 + years of experience (internships included)
Applicable knowledge of the industry
What we offer: As a part of Gannett Co., Inc., the nation’s largest media
and marketing solutions company, we offer a dynamic, community-focused
environment where individuals are rewarded for exceptional performance. We
offer competitive salaries and benefits, including health care, dental and
vision coverage, flexible spending account, 401(k), paid time off, and tuition
reimbursement. Pre-employment drug testing and background screening are required.
Gannett Co., Inc. is a proud
equal opportunity employer. We are a drug free, EEO employer committed to a
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