Skip to main contentA logo with &quat;the muse&quat; in dark blue text.
GANNETT

Consumer Marketing Strategy Director - The Columbus Dispatch, Columbus, OH

Columbus, OH

Columbus, OH, USA Req #26660

Thursday, March 9, 2023

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

Want more jobs like this?

Get Business Operations jobs in Columbus, OH delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.


To connect with us, visit www.gannett.com or www.localiq.com

The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement and mitigate churn for the Columbus Dispatch in Columbus, OH. The successful candidate will have a keen understanding of the market, will collaborate with the news team on marketing plans, will work with various teams to execute on the plan, and will communicate results to the news teams, as well as the corporate teams.

Base Salary: $90-$110k

Key Responsibilities:

• Responsible to drive volume and revenue by overseeing consumer sales and engagement results

• Develop sales and engagement strategic plans including the audience roadmap to drive revenue

• Work with news teams to optimize and sell against trending stories

• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms and native apps

• Be present (onsite) at key meetings

• Responsible for planning, managing and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines

• Oversite of SEO to increase subscription sales

• Ensure website and ads are functioning as expected for both print and digital subscriptions

• Create and launch in-app campaigns to drive subscriptions or improve engagement

• Communicate results with key stakeholders

• Respond to changing trends

• Understand competitive landscape in the market and factors that are impacting growth

• Adhere to all pricing strategies as defined by Local Revenue and Planning

• Connect with social and search teams to stay abreast of most trends and best practices

Requirements:
• Bachelor's Degree • 5+ years sales and marketing experience
• 2+ years subscription sales experience
• Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
• Demonstrated experience collaborating with cross-functional teams
• History of delivering results and implementing change
• Strategic marketing planner
• Ability to derive actionable insights from social media metrics and marketing data
• knowledge and understanding of technology, search, new trends and the latest in social media features

#LI-NR2

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at Recruit@gannett.com.

Client-provided location(s): Columbus, OH, USA
Job ID: utn-26660
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • Pet Insurance
    • Mental Health Benefits
    • HSA
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • Financial Counseling
    • 401(K)
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Internship Program
    • Leadership Training Program
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Work Visa Sponsorship
    • Tuition Reimbursement
    • Promote From Within
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program

This job is no longer available.

Search all jobs