Campaign Optimization Specialist - Multimedia Advertising
Campaign Optimization Specialist
Michigan.com, Michigan’s Largest Media Marketing Company, part of the USA TODAY NETWORK, and the leader in delivering engaging news and information, has an immediate opening for an Optimization Specialist. We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS and resources, and provide our clients the INTEGRATED MARKETING EXPERTISE to help them meet their goals.
Our formula is simple – We combine the largest news and information audience in the state with the top multi-platform marketing experts to provide businesses with a single partner with one purpose, to help them grow. We deliver the trusted brands of Michigan’s largest audience, including the Detroit Free Press/freep.com, The Detroit News/detroitnews.com, O&E Media/hometownlife, Livingston Daily Press & Argus, Lansing State Journal, Battle Creek Enquirer, and Port Huron Times Herald, combined with proven research, creative, strategy and marketing expertise.
The objective of the Optimization Specialist to manage the media ad campaign lifecycle, including optimization, reporting, and needed improvements to the campaign to deliver results. The Optimization Specialist partners with account managers and account executives, providing useful insight plan & prepare audits and to manage performance goals surrounding advertising campaigns and provides upsell and cross sell opportunities to achieve customer expectations. He or she drives results in order to support customer retention. The Optimization Specialist is responsible for building revenue through superior ad campaign management and customer relationship management.
Product Knowledge: Demonstrates deep understanding of the digital advertising marketplace. They leverage the portfolio of Gannett digital ad and media service offerings to meet customer objectives.
Monitoring: Utilizes Display Ad Network tools, Central Ad Ops Communications, and DMS tracking systems to monitor the performance of active campaigns.
Assisting with Campaign Asset Improvements: Identifies opportunities for improving the quality of creative products that are encompassed in the campaign including email blasts, ad creative, and keywords used in online ads.
Reporting and Sales Support: Engages with the Sales teams to provide regular reporting updates about the performance of campaigns.
Inventory Management (pre-sales): Delivers in-depth pre-sale audits utilizing digital tools to identify gaps in a client’s digital marketing footprint. Identifies sell thru and sales/sponsorship opportunities and conveys to the sales teams for immediate action.
Post Campaign Follow-Up: Partners with Account Managers to monitor and deliver the components of the campaign post-sale.
Strategic Planning & Organization: Collaborates with the account executives and marketing team to strategize, plan, and execute campaigns with appropriate metrics to meet client goals.
Campaign Performance Repository: Utilizes a sales repository such as Sales Force and a shared drive to upload campaigns performance reports and notify sales teams of results.
Digital Analytics with Upsell Recommendations: Works with Account Executives and other departments to tell the story and prove the value of campaigns that drive results for customers. Includes upsell and cross sell product recommendations to achieve client expectations and increase digital market share.
Time Management: Effectively manages workflow and multiple projects in a timely manner to meet deadlines. Proactively initiates projects as needed to support sales team.
Partner & Vendor Contact (Post Sale): Serves as primary contact with vendors (central ad ops/GO Digital) for tasks including troubleshooting campaign problems, performance reporting, and other functions related to optimization of sold advertising plans.
Communication: Constantly communicates with Account Managers, sales team, and all internal departments to resolve issues as they pertain to campaign fulfillment (delivery in full) and optimization. Creates engaging and effective campaign performance reports and presentations.
Team Communication: Keeps sales teams informed about the performance of their campaigns. Regularly communicates with Central Ad Operations and other vendors to maintain knowledge of campaign performance and issues.
Workload Communication: Works with fellow Digital Optimization Strategists to balance workload. Notifies supervisor of potential work overload or future scheduling issues.
Collaboration and Change Management
Agent for Change: Drives initiatives for positive, constructive change. Looks for opportunities to encourage others to become an agent for change.
Collaborative: Gains trust and consensus of teammates and works with sales team and other internal departments on campaign performance metrics, tracking, and results-oriented advertising plans for customers.
Openness to Coaching: Accepts and seeks out mentoring and coaching for improvement.
Enthusiastic for Change: Embraces and quickly adapts to change.
Creative Thinking: Works in conjunction with the sales team to assess the kinds of solutions that will drive results for customers. Offers ideas to enhance or streamline our internal processes.
- Bachelor’s Degree preferred
- At least 1 to 3 yrs. Account Management, Customer Service or Sales experience.
- Proven record of success in a goal oriented, highly accountable environment.
- Demonstrated success in delivering customer solutions based on identified needs.
- Strong computer skills including: Microsoft Excel, Outlook and Word. Experience with DFP, Dart, DoApp, ClickFuel, APT, OrderHub, GA and Ominiture preferred.
- Demonstrated knowledge of digital media platforms.
- Exceptional customer service and relationship management abilities.
- Persuasive verbal and written communication skills, including solid proofing skills
- Proven ability to multi-task in a deadline-driven environment
- Ability to work effectively as part of a team
- Effective and creative problem solving and decision making skills
- Proficiency with campaign reporting skills such as DFP, Adwords, Tableau, Moat and Microsoft Word, Excel, and PowerPoint required; SalesForce.com or other CRM tool preferred
- Demonstration of the above key competency areas of Results, Strategy, Communication, Collaboration & Change Management
- Other key competencies include: problem solving, ability to meet deadlines, written communication, presentation skills, confidentiality, analytical ability, ability to meet deadlines, interpersonal skills, ability to work independently
About USA TODAY NETWORK:
The USA TODAY NETWORK is the largest local to national media network in the country. Powered by integrated and award-winning news organizations with deep roots in 92 local communities, plus USA TODAY, the multiplatform news network informs and engages more than 100 million people every month through its diverse portfolio of digital, mobile, and publishing products. To connect with us, visit http://www.gannett.com/
Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
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