Account Executive, Multimedia Advertising - Local Territory Accounts
Multimedia Advertising Account Executive – Local Territory Accounts
Michigan.com, Michigan’s Largest Media Marketing Company, part of the USA TODAY NETWORK, and the leader in delivering engaging news and information, has an immediate opening for an Account Executive, Local Territory Accounts.
Our formula is simple – We combine the largest news and information audience in the state with the top multi-platform marketing experts to provide businesses with a single partner with one purpose, to help them grow. We deliver the trusted brands of Michigan’s largest audience, including the Detroit Free Press/freep.com, The Detroit News/detroitnews.com, O&E Media/hometownlife, Livingston Daily Press & Argus, and Lansing State Journal, combined with proven research, creative, strategy and marketing expertise.
This position is responsible for meeting and exceeding advertising goals for the Local Territory Sales Team for Michigan.com – Detroit Free Press and The Detroit News, across all advertising platforms, according to Gannett’s World Class Sales standards and MVP behaviors. Revenue is to be achieved through direct sales efforts to existing, inactive and new clients using print, digital and social media solutions.
Objectives include selling an effective print and digital product mix through the use of verbal and written sales presentations with strategies and ideas, conducting needs assessment interviews with clients and maintaining profitability by following rate guidelines and limiting sales error adjustments. This position must exercise effective planning and forecasting of print and digital sales revenue.
Essential Duties and Responsibilities:
Increases market share by gaining new business and growing existing client base.
Develops and delivers custom solutions that provide and deliver ROI to customers.
Focuses on delivering and obtaining commitments and campaigns.
Establish strategies and sales plans for achieving period and quarterly print and digital advertising goals.
Cold calling and generating leads through client segment search, internet search, marketing lists, and referrals.
Develops and works a pipeline of potential customers.
Sells all Michigan.com business offerings.
Executes strategies for selling effectively against the competition.
Initiates, coordinates and conducts formal verbal and written sales presentations.
Strategizes with team members to plan and execute multimedia marketing plans.
Organizes and prioritizes workflow to meet team goals and deadlines.
Communicates effectively to provide exceptional customer service to internal and external customers
Bachelor’s degree or equivalent experience.
3-5+ years sales experience including experience selling multimedia advertising with primary focus on local accounts and digital. Proficient in face-to-face sales calling including up-selling, appointment setting and cold calling.
Experience presenting multimedia campaigns to local accounts and experienced in negotiating contracts.
Understanding of digital media platforms. Knowledge of web development and mobile advertising, SEO, SEM, email marketing and social media advertising.
Strong collaborative skills.
Strong interpersonal and presentation skills, and the ability to promote and sell concepts to customers.
Must be able to work through objections/concerns regarding costs, budgets and selling strategies.
Knowledge/experience with Salesforce.com preferred.
Proficient with computers, Word, Excel, PowerPoint. Internet. (Windows environment and solid use of online for digital products and ads)
About USA TODAY NETWORK:
The USA TODAY NETWORK is the largest local to national media network in the country. Powered by integrated and award-winning news organizations with deep roots in 92 local communities, plus USA TODAY, the multiplatform news network informs and engages more than 100 million people every month through its diverse portfolio of digital, mobile, and publishing products. To connect with us, visit http://www.gannett.com/
Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
Back to top