Head of Marketing

Who We Are

FutureAdvisor is a team of engineers and finance geeks re-defining the financial services industry. As a division of the world's leading investment manager BlackRock, our mission is to help "everyday families achieve better financial outcomes." We fulfill this mission by delivering digital financial management software through partner financial institutions to serve their end clients.

We're currently seeking a talented Head Of Marketing to join our Executive team.

As Head of Marketing, you and your team will drive the adoption and economic success of our partner launches. This is a unique role at the front lines of defining how financial institutions can reinvent wealth management and how we can enable it with our technology.

You and your team will work with partner firm marketing and training teams to craft the playbook that should drive millions of end consumer users. As a senior executive of the firm, you will also be responsible for driving company direction to lead to higher economic outcomes for the business.


- Develop launch strategy and execution plans for all of FutureAdvisor's partners - both major banks and advisor networks

- Develop a team of 10 marketing professionals

- Lead and evolve the team, skillsets and organization to best support our partner launches and economic goals

- Work with senior marketing leadership at partners to understand their current go to market plans and integrate them with standard methodologies from FutureAdvisor.

- Evolve messaging and segmentation tactics to drive higher adoption

- Partner with Business Development to better define potential partner types and indicators that lead to more successful partners

- Partner with Implementations and Relationship Management to drive go-to-market plans for our customers

- Partner with product & engineering teams to drive product decisions that lead to better partner and client outcomes

- Run end client communication across all partners


- 10+ years experience in Marketing, with at least 5 years in a dynamic marketing leadership role.

- Experience in both Online & Offline marketing tactics, measurement and segmentation

- Strong client skills -- i.e., the ability to influence and inspire change at external firms

- Experience in B2B marketing a plus

- Financial services experience required, wealth management experience a strong plus

- Experience with both Bank and/or Advisor driven product launches a strong plus

- Experience defining GTM objectives and forecasting/budgeting

- Strong communication skills, both verbal and written

- Creative thinker able to come up with novel ideas to complex challenges

Perks and Benefits:

• Competitive salary with strong annual bonus plan

• Company 401k match

• Healthcare Benefits backed by BlackRock

• Daily catered lunch with fully stocked company kitchen

• Gym Reimbursement

• Commuting Allowance

• Unlimited Vacation

• Casual office (dogs welcome!)

FutureAdvisor is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, disability, veteran status, and other statuses protected by law.

FutureAdvisor will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.

Meet Some of FutureAdvisor's Employees


Client Operations Manager

Maria manages the Client Operations Team. She works directly with customers, assisting them through their enrollment and ongoing experience with FutureAdvisor's product.


Engineering Manager

Phil focuses on delivery and execution of FutureAdvisor's software. In addition to management responsibilities, Phil is a core part of the interviewing process, helping raise the bar on hiring.

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