Email Retention Marketing Manager

Description

At FTD Companies, the largest gifting company in the world, we continually evolve the business and continue to be focused on customer experience! Our marketplace is a collection of branded websites each offering high quality products shipped from the supplier to the consumer and designed specifically around the way consumers shop.

We are seeking an Email Retention Marketing Manager to drive the success of our marketing campaigns for our premier floral brands, ProFlowers and ProPlants. This is a highly visible role at one of the world’s leading e-commerce companies. This role is critical to our overall business success and is a linchpin in our efforts to drive repeat purchases, customer lifetime value, brand engagement and advocacy. You will accomplish this by driving the strategy and execution of our customer engagement and retention programs

What we seek:

  • Increase the profitability and repurchase rate of customers by developing new or improving existing retention marketing strategies and tactics
  • Determine relevant segments and clusters of customers for targeted direct marketing strategies
  • Develop and oversee marketing programs, campaigns and tactics to increase repurchase behavior within segments Manage performance of assigned customer segments to expected revenue/margin targets within budgeted expenses
  • Design and implement testing strategies to understand customer behavior
  • Work with analytics team to analyze test results and determine implications for future strategy
  • Model various strategies and tactics to determine expected ROI
  • Create forecasts for annual plan and work with operations team on implications
  • Determine optimum Product Planning/Offers for assigned segments based on past results and future product availability and margins
  • Develop strategies to increase cross-brand purchase rates within the Provide-Commerce Family of Brands
  • Present strategy, findings and performance to senior management team

What you will contribute:

  • 5+ years marketing experience with a preference for direct marketing in an e-commerce environment.
  • Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities
  • Strategic thinker with the ability to clearly articulate and implement focused plan
  • Self-starter who can manage multiple projects simultaneously
  • Strong communicator who uses data driven analysis to support hypotheses and builds consensus for future direction
  • Bachelor’s degree required, MBA and/or management consulting experience also valued

To be successful in this role:

  • Develop a strong understanding of FTD’s business, policies, practices, and culture
  • Seek options to support the business in the best possible way
  • Maintain a positive “can do” attitude with a focus on the success of the team
  • Pursue the department and company mission, goals, and objectives with enthusiasm and passion
  • Identify project risks and develop contingency plans or other workaround solutions
  • Work with technical teams and business stakeholders to balance business goals with technical options
  • Must thrive in a fast-paced environment with high rates of change
  • Takes ownership of outstanding issues, is accountable, and establishes a high level of credibility with others in the organization
  • Respects other people’s opinions and suggestions and works to create an ‘environment of trust’
  • Come join our team and be part of an exciting transformation! While you are part of the office of technology, you will have a broader impact on the overall growth of the business

Come give FTD a look! We are an incredibly open and welcoming company—come join our family!

FTD Companies is a global premier floral and gifting company with a vision to be the leading and most trusted floral and gifting company in the world. We provide floral, specialty foods, gift and related products and services to consumers, retail florists, and other retail locations and companies in need of floral and gifting solutions.


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