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Senior Director - Product Pricing & Packaging

AT Freshworks
Freshworks

Senior Director - Product Pricing & Packaging

San Mateo, CA

Company Description

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

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Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Job Description

Role: Head of Product Pricing & Packaging

As the Head of Product Pricing & Packaging, you will directly lead a talented team and influence other cross-functional teams to ensure optimal product pricing and positioning. In this role, you will partner with Product / BU leaders, finance, and sales operations teams to deliver on pricing and packaging strategies. The Head of Pricing & Packaging will report into the SVP Product Strategy & Operations. As a leader at Freshworks, you thrive equally when leading teams, or directly leading work yourself.

Key Responsibilities:

  • Lead the monetization strategy, packaging, commercial structures and pricing for all Freshworks products
  • Ensures the organization is able to set, implement, and execute the optimal market price for a broad portfolio of products. Their approach will account for external factors such as customer and competitor behavior, market/consumer trends as well as internal factors such as costs, processes, and information technology to help create pricing/packaging for maximum profitability.
  • Leverage a pricing strategy that is able to support high conversion rates from free trial sign ups to paid customers
  • Build commercial incentives, programs, offers and promotions across all GTM motions
  • Evaluate, implement new business models to increase new sales volume and penetration (markets, industries), and increase existing customer wallet-share and penetration
  • Develop sophisticated pricing analytics to measure true customer and product line profitability (ASP, discounting trends, etc.), and enable salespeople with insights to accelerate growth
  • Drive market intelligence efforts in partnership with key stakeholders from marketing, customer success, and sales
  • Define the key market segments, pricing strategy, revenue projections, product roadmap and technical priorities, new product introduction, enterprise risk management and deprecation of products
  • Be the primary go-to resource for all matters relating to the core engine of Pricing and Promotion, and articulation of how this capability is used throughout the company
  • Be a product leader that can develop those around you, regardless of whether they  to raise the caliber of product signal throughout the org
  • Influence stakeholders for cross organization alignment and collaboration for key pricing and packaging strategies and priorities
  • Work across product teams to establish processes that improve discovery, decision making, and shared accountability
  • Review and bring about practices that help teams perform better, deliver with improved product velocity and quality and acquire, retain and maintain happy customers
Qualifications

  • 15+ years of product management and/or strategic planning experience in software 
  • 6+ years of direct people management experience
  • 5+ years of experience of working pricing and packing domain 
  • Experience communicating with technical and non-technical stakeholders at all levels across the business
  • Bachelor's degree in computer science, engineering or a related business discipline
  • Having a Masters in Business Administration is an added advantage 
  • Must have the ability to influence people at the business unit level
  • Must have the ability to understand the technical and non-technical aspects of product development
  • Experience developing technology solutions in a fast-paced environment
  • Excellent problem-solving skills
  • Excellent verbal and written communication skills


Additional Information

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Client-provided location(s): San Mateo, CA, USA
Job ID: bd058e133416c2231b3a483c4dfc3aedfd0828f4a3f9bca67bb12b0f0c3cb612
Employment Type: Other