Manager, Web Analytics

Recipe for Success the Manager, Web Analytics at FreshDirect is responsible for the day-to-day web analytics insights deliverables across all FD platforms, and manages the Company’s digital measurement and behavioral tracking initiatives.responsibilities

  • Developing, stabilizing, simplifying web analytics dashboards and reporting in order to impact product, marketing and merchandising decisions
  • Driving deeper knowledge into FD's Shopping Behaviors -- codifying daily and weekly web analytics reporting at the platform and channel level
  • Developing ad-hoc analyses illustrating impact of new Cx features/functionality
  • Providing subject matter expertise on best practices for web/mobile and campaign tracking
  • Partnering with internal BI tech team to provide consultation on analytics strategy, attribution approach, own analytics tagging requirements delivery and instrumentation QA
  • Developing, defining digital analytics approach and strategy on ad-hoc project aligned with business partner need
  •  Creates deep partnerships with our key external 3rd party analysis resources and select academia 
  • Shares team's analytical insights across the organization


Key ingredients 

  • Bachelor’s degree or higher. Degree in statistics/math, quantitative analysis, human factors research a plus.
  • Expert knowledge of web analytics (CoreMetrics, Adobe/Omniture, GA) required; CoreMetrics preferred
  • A/B testing (Optimizely) experience preferred
  • SQL experience a must 
  • 3-5 years Web/digital analytics expertise required
  • Business Objects experience is ideal
  • Excellent Excel skills (e.g. formulas, macros, pivot tables, etc.
  • Solid experience creating analytics measurement tech requirements (web and mobile) and tag management systems
  • Hands-on knowledge of data analysis techniques, segmentation, marketing performance metrics and customer profiling is a plus
  • Consumer e-commerce, online travel analytics experience is super relevant
  • Open, collaborative and team-oriented style; able to work independently to drive results while building relationships throughout the business.
  • Excellent presentation and communication skills; ability to communicate results and influence at manager to senior management level
  • Enjoys creating crisp, timely data storytelling
  • Organized, fearless and can easily collaborate in fast-paced environment

WARNING: Our food is processed in a facility that does not contain people who are toxic, rude, disrespectful, arrogant, egotistical, self-promoting, inconsiderate, or mean-spirited.



Who is FreshDirect?

FreshDirect is a food tech company and the Northeast's leading online fresh food grocer, delivering directly to customers throughout seven states, including the New York City and Philadelphia metropolitan areas, and the greater D.C. metropolitan area. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. In 2016, FreshDirect expanded its portfolio in NYC with the launch of FoodKick, an on-demand business that caters to the needs of urban dwellers with a curated selection of fresh food, alcohol, and essentials—all delivered within an hour. Launched in 2002, FreshDirect is a privately held company headquartered in Long Island City, NY. For more information, visit or  


Why choose FreshDirect?

We are an innovative Food Technology company offering an environment where you can grow a career and feed your future and have fun while doing it! Great people deserve great benefits and we go above and beyond!


Wait, there’s more! Check out our #workperks:

Working here is pretty much as cool as you’d imagine - lots of food, lots of energy, and a whole lot of happy hours.

  • Flexible and generous PTO plan
  • 20% discount on FreshDirect and FoodKick plus an employee at-cost food program (FD Market)
  • Thirsty Thursdays, book club, monthly birthday breakfasts, and other happy hours
  • Wellness programs like weekly meditation, yoga, and Zumba, and monthly manicures and massages
  • Monthly Lunch & Learns covering things like “The Very Best Cheese and Wine”
  • We have a 24-hour shuttle service that runs back and forth to the subway
  • We offer up to $5000 per hire as a referral bonus
  • Summer barbecues and and annual company picnic for friends and family


Learn more @FreshDirect on Twitter, Instagram, Facebook, YouTube! 


Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, FreshDirect does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, FreshDirect will not discriminate against any applicant or employee because he or she is disabled, a disabled veteran, or a veteran of the Vietnam era, provided he or she is qualified and meets the requirements established by FreshDirect for the job.






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