Media Planner Intern- Summer 2017

Media Planning Internship

Job Description

Fresh Digital Group [FRSH] is looking for Media Planning/Buying interns to support their Media department. This role is responsible for producing action plans for advertising campaigns from pre-defined marketing objectives. The ideal candidate will assist in strategic planning support across all media channels, online and offline, with an emphasis on digital media. Candidate must exhibit a proven ability to plan, execute and analyze digital campaigns across display, mobile, rich media and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.

FRSH is looking for awesome, intelligent individuals that are interested in the digital world and are intrigued by the mobile revolution, i.e. apps, location services, rich media, user experience, social media, etc. and how it all fits together. We want self-starters and future thinkers. You understand the “big picture” of media platforms, brands, publishers, agencies, etc, and why they are important in mobile.

Job Responsibilities

Collect and analyze information about different media channels, such as newspapers, magazines, radio, films, television, the Internet and outdoor media, such as posters and digital billboards, with regards to consumer behavior, circulation, audience trends and the impact of different methods.
Work closely with clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns. These choices have an impact on what the creative team produces and vice versa.
Responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.
Assess the impact and suitability of different types of media for targeting a specific market that their client wants to reach.
Devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Qualification
Minimum of 1 year media planning experience with emphasis on digital.
At least a college junior or senior pursuing a Bachelors in advertising, marketing, or operational research
A good appreciation of what working within advertising involves is helpful and relevant paid or voluntary work experience is desirable.
Clear written communication and strong interpersonal skills.
An innovative self-starter who has the ability to problem-solve, be creative, is ambitious and has a strong work ethic.
Thorough understanding of the importance of data and ability to analyze trends and respond with solutions

What FRSH offers:
One on one mentoring
Access to Sr. leadership
Professional skills building
Strong cross industry network development
Action plan for career goals
Multiple Routes to Leadership
Real opportunity for accelerated growth

*If you are a sophomore please only apply if you are the most mature, organized, and effective of all of your peers.

About Fresh Digital Group:

Founded in 2011, Fresh Digital Group [FRSH] is a mobile solutions provider using innovative and emerging technology to create best-in-class creative design and execution on all devices. FRSH helps build sustainable practices using data-driven expertise and insights to inspire consumers to take meaningful actions every day. FRSH works with some of the world’s most leading brands including Porsche, ESPN, ToysRUs, and American Express, and is an award-winning mobile solutions provider.

Additional Information:

This is an unpaid internship with opportunity for hire or bonus payments when your work gets sold to clients and a flexible schedule of 3-5 days/week. Growth potential at FDG is huge, and there is a high probability of a full-time position upon completion of internship.

If you feel like you are a good fit, you must include any relevant projects and your cover letter, where you tell us a little about yourself and why you think you’d be a great addition to our team!

All your information will be kept confidential according to EEO guidelines.


Meet Some of Fresh Digital Group's Employees

Judy R.

CCO

Judy runs the entire Creative Department, overseeing all of the employees in that category. She ensures everyone enjoys and is motivated by what they’re doing on a day-to-day basis, and supports them in every endeavor.

Hedda H.

Digital Analyst

Hedda manages and executes on Fresh Digital Group client deliverables—reporting measurements, optimizing strategies, and steering clear communication throughout the life of a project.


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